Case Studies October 10, 2025

Boosting Organic Traffic by 45.7%

As an innovative digital portfolio platform, bulb had a powerful tool for educators but was nearly invisible in search results. This prevented them from connecting with teachers looking for new solutions. An authority-first SEO strategy transformed their presence, boosting their Domain Authority by +19 and growing organic traffic by 45.7%.

About bulb digital portfolios

We amplified bulb’s digital footprint through a comprehensive SEO strategy.

bulb is a cutting-edge digital portfolio platform designed for students and educators to showcase their work and track their learning journey. As an innovative EdTech company, being easily discoverable on search engines by school districts and teachers looking for new classroom tools is essential for their growth. Read more in this SaaS case study

Services Rendered

To ensure potential customers could easily find our client on Google and other search engines, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Poor On-Page Optimization

While blog titles often included a target keyword, the optimization effort was barely enough. The rest of the page’s structure sent weak and conflicting signals to search engines as meta titles were generic, images lacked descriptive alt text, and meta descriptions were not compelling.

Thin, Low-Quality Content

Many of the site’s core pages suffered from thin content that failed to demonstrate expertise or provide real value to visitors. This created a poor user experience and prevented the site from being recognized as an authority by search engines.

Lack of Strategic Internal Linking

There was a complete absence of a strategic internal linking within the blogs. This problem created a series of disconnected pages and prevented users from discovering related content while stopping search engines from understanding the site’s architecture.

The Solution

Keyword-Rich Copy

We refined headlines and on-page copy to incorporate high-intent keywords. This approach allowed bulb to retain its authentic storytelling voice while aligning with how users search, driving stronger visibility in search engines.

Strategic Internal Linking with Footer Mega Menu

To fix the poor site structure and lack of internal linking, we deployed a custom-designed mega menu in the website footer. This solution provides a clear, comprehensive sitemap for users, improving the user experience.

Authority-Building Content Hub

We introduced a dedicated content hub to publish insights, highlights, and community stories. This fresh, high-quality content reinforced bulb’s expertise, provided new opportunities to rank for long-tail queries, and established stronger topical authority across the brand’s digital presence.