Case Studies July 15, 2025

Achieving +51% Organic Traffic and Boosting Engagement with SEO

SEO, Manufacturing

Blacksmith Agency’s targeted SEO strategy for Tianma America, a leader in advanced display solutions, resulted in a +51% surge in organic traffic. Likewise, engagement rate jumped from 24% to 61.88%, and the bounce rate decreased by 21%. Read full case study for details.

About Tianma

BSA implemented strategic SEO to make Tianma more visible and engaging for users.

As a top innovator in the display technology sector, Tianma America delivered high-quality LCD and AMOLED solutions to demanding industries. However, Tianma found it challenging to get discovered by its target audience through organic search. Recognizing the importance of SEO in connecting with their technical audience, Tianma America secured a partnership with Blacksmith Agency centered around search engine optimization.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Poor Mobile Optimization

The site struggled with slow load times, unresponsive layouts, and inconsistent functionality on mobile devices. These technical inefficiencies directly impacted user experience, contributed to higher bounce rates, and hurt search engine rankings

Ineffective Keyword Targeting

Existing content and metadata were not strategically aligned with high-value keywords. Instead, the site relied on broad or low-impact terms, making it difficult to rank competitively. This misalignment meant the site was attracting fewer qualified visitors and failing to connect with its ideal audience.

A Disconnected Content Strategy

Ultimately, there was a fundamental lack of alignment between the website’s content and the needs of its B2B clients. The gap led to poor discoverability and low post-click engagement, hindering the company’s ability to grow online.

The Solution

Targeted Keyword Strategy

Our strategy began with in-depth technical keyword research to identify the specific terms used by engineers and B2B buyers searching for display solutions. This data guided a strategic improvement of all website content, including headings and subtext.

Technical SEO Overhaul

We conducted a comprehensive technical SEO audit to identify and resolve any underlying issues hindering performance and search engine crawlability. This work ensured the website’s foundation was technically sound and perfectly optimized for indexing by Google and other search engines.

Content Expansion with a Blog Strategy

To close existing content gaps and strengthen keyword coverage, we introduced a structured blog strategy. By consistently producing authoritative, keyword-rich content, the site was able to capture new search traffic, build topical relevance, and position itself as a trusted resource within its industry