bragg web design case study featured image

Case Studies July 28, 2025

+75% Increase in Organic Traffic

Bragg Companies, a leader in the construction industry, was being held back by a website over 10 years old that failed to generate leads, engage users, or reflect their vast expertise. A complete digital transformation focused on a modern brand identity, user-centric design, and an empowering CMS resulted in a 150% surge in qualified leads and a 75% increase in user engagement.

About Bragg

With web design, BSA improved the reliability, performance, and uptime of Bragg Companies

Bragg Companies is a major integrated service organization in the construction industry, available 24/7 to provide a complete range of services, including structural steel erection, large-scale moving, and crane rental. To match their real-world capabilities, they needed to overhaul a decade-old website and transform it into a modern platform for lead generation and brand communication.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

An Outdated Design

The company’s website had not been updated for long. As a result, it no longer served their business goals, failed to reflect the full breadth of their service offerings, and projected an outdated image in a modern industry.

Poor Mobile Optimization

The existing website was not designed with mobile users in mind. Pages were slow to load, layouts broke across smaller screens, and navigation felt clunky on touch devices leading to frustrating user experiences and higher bounce rates.

Disproportionate Images & Rigid Infrastructure

Large, unscaled images and a rigid site framework made the mobile experience even more difficult. Visuals often appeared distorted or pushed important content below the fold, while the site’s outdated infrastructure couldn’t adapt layouts fluidly to different screen sizes.

The Solution

Cohesive Visual identity

We developed a cohesive visual language for Bragg by creating the brand’s first official standards for iconography, typography, color schemes, and imagery. This new identity was designed to resonate with their B2B audience and reinforce the brand’s essence of reliability and expertise.

Conversion-Focused User Experience

We reorganized the user journey, designing a long-scroll homepage that leads users through an interesting story blending Bragg’s values with their services. The entire experience was designed to enhance the path to conversion with visually engaging content and data-driven forms.

Clean & Intuitive Interface

We introduced a modern interface built on generous white space, branded iconography, and clear visual hierarchy. This simplified navigation, reduced clutter, and created a smoother user journey, allowing the brand’s message and offerings to stand out without distraction.