Case Studies October 6, 2025

Boosting Engagement Time by 50.2%

EdTech platform bulb was held back by a website with broken images and a poor mobile experience that damaged credibility. A strategic web redesign focused on a cohesive brand identity and a mobile-first approach boosted average engagement time by 50.2% and reduced the bounce rate by 20%.

About bulb

With Web Design, Blacksmith transformed bulb’s website, boosting user efficiency and improving conversions.

bulb is a cutting-edge digital portfolio platform designed for students and educators to showcase their work and track their learning journey. As an innovative EdTech company, their website must not only function flawlessly but also project a sense of professionalism, creativity, and trust to school districts, teachers, and parents.

Services Provided

UI/UX Design

This is the heart of our design process. We focus on making users enjoy a smooth and intuitive experience, while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

improperly loading images on bulb old website

Broken and Improperly Loaded Images

A primary problem that immediately damaged credibility was the presence of broken or improperly loaded images throughout the page. This was a critical pain point, as it made the website appear neglected and unprofessional, eroding trust from the very first impression.

Poor Mobile Optimization

While the site was technically responsive, it was not properly optimized for mobile viewing. Key visual elements, such as icons, would scale improperly and appear disproportionately large, creating a jarring and amateurish user experience (UX) for the majority of users on smaller screens.

A Disjointed Brand Experience

The website lacked a cohesive brand identity. The chaotic use of different background colors, font styles, and generic icons made each section feel disconnected. This failure to implement a unified visual system created a confusing experience and undermined a professional brand image.

The Solution

Streamlined Content Architecture

We restructured the site to create clear, guided pathways. Key service areas were consolidated into a simplified navigation system supported by mega menus, making it easier for users to discover relevant offerings in fewer steps. This improved user flow reduced bounce rates and increased engagement with priority services.

Visual Hierarchy and Scannable Layouts

To replace dense text blocks, we introduced a cleaner design with strong visual hierarchy. The copy was made more concise with adequate white space and supporting visuals, making the content easier to digest. This created a smoother reading experience.

Proper Brand Integration

We established a consistent font system, refined the color palette, and introduced custom iconography to replace generic design elements and integrated this across the website. The cohesive look elevated brand perception and gave users a clearer sense of professionalism from the very first interaction.