Branding, Manufacturing
AJ Oster, a leading metals processor, needed its brand to match its market leadership. Blacksmith Agency’s branding initiative delivered a cohesive identity, resulting in 58% impressions growth, 32% more returning users, and a 21% increase in engaged sessions. See the full branding case study.
AJ Oster, a top metal processor in North America, had a brand presence that did not reflect the depth of its expertise or their modern capabilities. This created a disconnect between the company and its potential clients. Recognizing the need to align their external brand image with their internal strengths and market leadership, AJ Oster partnered with Blacksmith Agency. The partnership aimed to create a unified and engaging brand identity that would resonate with AJ Oster’s target audience, enhance engagement, and foster loyalty.
To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.
We developed a distinct brand voice and a comprehensive messaging framework to ensure clarity and consistency. The solution was designed to represent the AJ Oster brand’s values and expertise in a consistent and relatable tone across all communications, making it more memorable.
Our team refreshed the complete visual identity, including logos, color palettes, and typography, to better reflect the company’s advanced capabilities. This ensured a modern, professional, and cohesive look designed to stand out against contemporary competitors.
To ensure the new brand came to life effectively, we focused on integrating the new verbal and visual identity directly into the website. The result was a unified and enhanced user experience that communicates their modern brand positioning and enhances overall usability.
Delivering Measurable Impact
Our interventions yielded significant results for the brand.
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