PPC, CPG
Premium water brand VOSS needed to cut through the noise in the competitive CPG market and drive direct-to-consumer sales. It partnered with BSA to create a tailored PPC management strategy focused on reaching high-intent customers and optimizing ad spend. See case study results below.
VOSS is a premium water brand, celebrated for its unique bottle design and a sustainable approach to delivering pure hydration products. To accelerate their growth in the digital marketplace and compete with established online players, VOSS needed to strengthen its direct-to-consumer presence to attract, engage, and retain a loyal online audience through a stronger digital marketing strategy
To maximize brand visibility, we launched multi-channel product campaigns across Google Search and social media platforms. By leveraging precise keyword targeting and striking visuals, we ensured VOSS’s ads were consistently visible to high-intent audiences, reinforcing their position in the luxury CPG sector.
To accelerate direct-to-consumer growth, we designed campaigns that drove qualified traffic to the website using interactive product ads and geo-targeted promotions. This was supported by website design optimizations to create a seamless buying journey from ad click to checkout.
To ensure an efficient use of the ad budget, we continuously refined bidding strategies, optimized audience targeting, and performed creative testing. By utilizing real-time data, we were able to reduce wasted spend and focus the budget on the highest-performing campaigns to maximize ROI.
Delivering Measurable Impact
Our interventions yielded significant results for the brand.
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