Case Studies December 1, 2025

Increasing Organic Traffic By 38.4%

CBS Rentals was struggling with low search visibility, missing out on valuable project managers seeking equipment. A strategic SEO campaign focused on authority building and on-page optimization grew organic traffic by 38.4% and increased backlinks by 13.1%.

About CBS Rentals

We amplified CBS Rental’s digital footprint through a comprehensive SEO strategy.

CBS Rentals is a leading provider of equipment and jobsite solutions for the construction industry. Their growth depends on reaching project managers and firms at the exact moment they’re searching for specific equipment. However, their website was struggling with low search visibility and a weak backlink profile, making them invisible to this high-intent audience.

Services Rendered

To ensure potential customers could easily find our client on Google and other search engines, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Limited Keyword Integration

The website messaging focuses on brand storytelling but lacks clear keyword-rich content related to banking services. Instead, the content prioritizes tone and emotional appeal, limiting discoverability for relevant banking queries.

Lack of Descriptive Alt Text and Image Optimization

The page relies heavily on visual storytelling but there’s no visible evidence of descriptive alt text or image labeling. Without optimized image metadata, search engines can’t effectively understand or rank the content for visual and accessibility-related searches.

CBS rentals text heavy section with no strategic internal linking

Lack of Strategic Internal Linking

There was a near absence of a strategic internal linking within the blogs. This problem created a series of disconnected pages and prevented users from discovering related content while stopping search engines from understanding the site’s architecture.

The Solution

Keyword-Optimized Content

Images and service landing pages were restructured with focused keyword integration, concise value propositions, and clear CTAs. Each page was optimized for both search intent and readability, so potential customers could easily find relevant services through organic search while experiencing a cohesive brand voice throughout the site.

Strategic Internal Linking

We aggressively interlinked pages and resources to create a cohesive online presence. This methodology guides users on a seamless journey to discover more content, while also distributing link equity throughout the site, signaling to Google that the website is a deep and trustworthy authority.

Dedicated Resource Section

To maintain visibility, we introduced a centralized content hub that lists all available machines and links back to informational pages about those products. The page also includes images that have been optimized with relevant keywords.