How Good Foods’ SEO Brought +21% Traffic & +15% Backlink Growth

SEO, CPG

Good Foods realized it was difficult for customers to find the brand online. To gain more visibility and brand recognition, it partnered with Blacksmith Agency. Blacksmith deployed a comprehensive SEO strategy to improve search rankings and connect more effectively with its target audience. This resulted in a 21% increase in web traffic, and greater brand authority through backlink acquisition.

About Good Foods

BSA implemented strategic SEO to make Good Foods more visible and engaging for users. highlighting our offerings and how we create impact.

Operating with a strong commitment to quality, connection, and innovation, Good Foods provides fresh dips and guacamole to consumers. However, in fulfilling its mission, Good Foods recognized that it was difficult for many customers to find the brand online. The company then planned to improve how effectively search engines connected them with consumers looking for premium, fresh food options.

To achieve its goal, Good Foods collaborated with Blacksmith Agency to gain more visibility and improve brand discovery. Thereafter, Blacksmith Agency rolled out a comprehensive SEO strategy to improve search rankings and connect more effectively with its target audience

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Ineffective Keyword Targeting

The website had entire sections that were not optimized for the keywords that potential customers use when performing important food-related searches. Such fundamental misalignment meant the brand was invisible for many valuable, high-intent search queries, limiting its reach.

Critical Content Gaps

Even though there were blogs on the website, the site suffered from significant content gaps, failing to fully address common consumer questions about recipes, ingredients, or product usage. This left visitors with an incomplete and frustrating experience, causing them to abandon the site without getting the information they needed.

Weak Interlinking

Many pages were siloed, with minimal internal links connecting them. This limited content discoverability for users and made it harder for search engines to crawl and understand the site structure. As a result, both visibility and user flow suffered.

The Solution

A Data-Driven Content Strategy

Our strategy began with identifying the high-value search terms consumers use when looking for food products and recipes. We then optimized all images with descriptive alt text and keyword integration. This not only enhanced accessibility but also ensured visuals contributed to organic search visibility while keeping pages user-friendly and relevant.

Technical Optimization

We cleaned up the homepage, reducing image sizes and streamlining code to enhance load times and improve site architecture. These adjustments improved the site’s technical performance and crawlability, ensuring all content is easily accessible to both users and search engines.

Strategic Interlinking

We created a clear internal linking structure to connect related pages and guide both users and search engines through the site. This improved content discoverability, reduced bounce rates, and strengthened topical authority across priority keywords.