Case Studies July 31, 2025

+427% Increase in New Users Following SEO Campaign

SEO, Manufacturing

Explore how implementing a comprehensive SEO strategy for AW-Lake boosted new users by 427% and high intent traffic by 377% while referral traffic increased by 96%

About AW-Lake

BSA implemented strategic SEO to make AW-Lake more visible and engaging for users.

Industrial manufacturer AW-Lake was struggling with low organic visibility, preventing them from connecting with engineers and technicians actively seeking their solutions. A comprehensive SEO strategy focused on capturing high-intent traffic and building domain authority transformed their website into a powerful lead-generation engine. See how.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Missing Blog Page

The website lacked a dedicated blog section, eliminating the opportunity to publish keyword-rich, educational content. Without this, the brand struggled to capture organic traffic and build topical authority.

Unoptimized Product Descriptions

Product pages relied on text that was either too generic or overly technical. Without keyword optimization or user-friendly phrasing, these descriptions failed to rank well and often led to disengaged visitors who didn’t convert.

Technical SEO Difficulties

Underlying technical issues, such as slow page speed, missing metadata, and poor mobile performance, made it difficult for search engines to properly crawl and index the site. These inefficiencies directly hampered visibility and search rankings.

The Solution

Targeted Keyword Strategy

By focusing intently on commercial keywords and meticulously optimizing all product and solution pages, we directly connected the website with users who were actively looking to make a purchase inquiry, a core goal of this SEO case study.

Content Strategy for New User Acquisition

We developed and executed a robust content strategy that included creating valuable resources and optimizing for a broader set of industry-related informational keywords. This made AW-Lake visible to a much larger audience of engineers and technicians.

Improved Navigation & SEO Interlinking

We introduced a mega menu to give users a clear overview of the site’s key categories and resources and create a structured system of internal links. By surfacing deeper pages directly in the menu, we made it easier for search engines to crawl and index content while guiding users toward relevant information.