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Voss Water Web Design Case Study

Explore this Web design case study. Discover how Blacksmith transformed VOSS Water’s digital presence, boosting total users by 60%

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Case Studies

July 31, 2025

+377% Increase in Quote Requests Following SEO Campaign

SEO, Manufacturing

Explore how implementing a comprehensive SEO strategy for AW-Lake boosted new users by 427% and high intent traffic by 377% while referral traffic increased by 96%

About AW-Lake

BSA implemented strategic SEO to make AW-Lake more visible and engaging for users.

Industrial manufacturer AW-Lake was struggling with low organic visibility, preventing them from connecting with engineers and technicians actively seeking their solutions. A comprehensive SEO strategy focused on capturing high-intent traffic and building domain authority transformed their website into a powerful lead-generation engine. See how.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Low Organic Discoverability

The website struggled to attract new users who were unaware of the brand but were actively searching for specific flow measurement solutions. This limited their ability to expand their digital footprint and grow their customer base.

Failure to Capture High-Intent Traffic

The site was failing to capture valuable, high-intent organic traffic, resulting in a low volume of online quote requests, a critical missed opportunity for a business focused on B2B sales and lead generation.

Underdeveloped Off-Page Authority

An underdeveloped off-page presence and a weak backlink profile limited their authority in the eyes of search engines. This made it difficult to rank prominently for competitive keywords and attract qualified referral traffic.

The Solution

Targeted Keyword Strategy

By focusing intently on commercial keywords and meticulously optimizing all product and solution pages, we directly connected the website with users who were actively looking to make a purchase inquiry, a core goal of this SEO case study.

aw lake the solution case study image two

Content Strategy for New User Acquisition

We developed and executed a robust content strategy that included creating valuable resources and optimizing for a broader set of industry-related informational keywords. This made AW-Lake visible to a much larger audience of engineers and technicians.

Aw lake the solution case study image three

Link-Building Campaign

A targeted off-page SEO campaign successfully secured high-quality backlinks from relevant industry blogs, partner sites, and online directories. This boosted AW-Lake’s domain authority and drove valuable, pre-qualified traffic directly to their site.