Case Studies July 15, 2025

Achieving 27% Organic Traffic Growth with SEO

Discover how Blacksmith Agency strategic SEO improved organic traffic growth for Cloud 9 by 27% while reducing bounce rate by 15%. Read full case study

About Cloud 9

BSA implemented strategic SEO to make Cloud9 more visible and engaging for users.

Cloud 9 Software is a leading provider of cloud-based dental practice management solutions, particularly for orthodontics and pediatric dentistry practices. To continue growing, the brand needed to ensure that dental specialists could easily discover the software through organic search. However, Cloud 9 had to face the dual challenge of a competitive SaaS industry and a website that was not optimized for search. Cloud 9 Software partnered with Blacksmith Agency to implement a targeted SEO strategy to enhance its website’s technical health, improve visibility, and attract more search traffic to its website.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Poor Mobile Optimization

The page has large hero imagery, stacked testimonial placeholders, and long scroll depth which led to slow load times, excessive scrolling, and inconsistent formatting on mobile devices. These technical inefficiencies directly increase bounce rates and hurt search rankings.

Weak Keyword Targeting

The page leans on brand/product names and broad terms like Practice Management without long-tail keyword integration. Without targeted keyword optimization in headings, alt text, and metadata, the page misses visibility for high-intent searches.

Thin & Repetitive Content

Key sections (e.g., Accessibility, Scalability, Productivity) are written in short, generic blurbs that lack depth and keyword richness. Additionally, the testimonial area shows repeated placeholder images without unique content, diluting credibility and offering little SEO value.

The Solution

Technical SEO Overhaul

We conducted a comprehensive technical SEO and performance optimization across the entire website. The work focused on resolving core architectural issues, improving site speed, and ensuring a healthy foundation designed to pass all of Google’s Core Web Vitals assessments.

Data-Driven Strategy

Our team performed a deep analysis of high-intent keywords specific to the dental practice management industry. This was combined with a thorough competitor analysis to identify opportunities for Cloud 9 Software to capture valuable organic traffic from their target audience.

On-Page Optimization

We executed a targeted content and on-page optimization strategy, infusing relevant keywords into key service and landing pages. The optimizations specifically focused on better aligning page content with user search intent to reduce bounce rates and guide visitors toward lead generation and conversion.