Case Studies July 28, 2025

+125% User Engagement After Innovative Web Design

Struggling with a generic website that looked identical to a local competitor’s, FORM Architects needed a digital presence that truly showcased their unique portfolio and company culture. A complete web redesign created a memorable brand experience, resulting in an increase in user engagement, project inquiries, and qualified job applicants. See details

About Form Architects

With web design, BSA improved the reliability, performance, and uptime of Form Architects

FORM Architects is an Arlington-based firm that creates distinct and innovative interiors for a growing list of leading commercial enterprises, associations, and professional service firms. To stand out and attract both high-value clients and top-tier talent in the competitive AEC (Architecture, Engineering, and Construction) space, they needed a digital presence as unique and thoughtfully designed as their physical creations.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Content Strategy

A beautiful design needs a clear message. We help you structure your information and refine your writing to ensure your story is told effectively, your value is clear, and your customers find the answers they need.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Generic Web Presence

FORM was using the same Squarespace template as a competing local firm, with a generic font text in white screen, creating direct confusion among prospects and completely failing to establish a unique brand identity. This generic presence made them look interchangeable in a field where distinction is paramount.

A Poor Portfolio Listing

The website’s story did not effectively emphasize the breadth or innovation of their portfolio. For a firm whose work is its primary sales tool, the flat and uninspired presentation merely listing past clients was a significant handicap in impressing potential new clients.

Poor Technical Foundation

The website suffered from sluggish load speeds caused by heavy visuals, unoptimized code, and outdated infrastructure. This frustrated visitors and increased bounce rates, as users were quick to abandon pages that didn’t load promptly.

The Solution

Conversion-Focused Project Showcases

We redesigned the site to highlight case studies with bold visuals, clean layouts, and clear CTAs. By using large project images alongside concise details, we made it easier for users to scan, engage, and take action, ultimately improving conversion opportunities

Cohesive Visual Identity

We applied a consistent brand aesthetic with modern typography, structured grids, and a balanced color palette. This unified look built trust while reinforcing the brand’s premium positioning. The “We Are Form” hero section is a strong example, where typography, imagery, and layout work together to set a professional tone.

Clean & Intuitive Interface

We introduced generous white space, branded iconography, and clear visual hierarchy to create a smoother browsing experience and communicate credibility without clutter.