Case Studies July 28, 2025

+70% User Engagement Following Strategic Web Redesign

Leading business support provider Peak Support was held back by a website that failed to convey their expertise, featuring a disjointed user experience and lackluster content. A complete web redesign focused on a dynamic brand revival, immersive storytelling, and intuitive navigation resulted in a 70% surge in user engagement time and a 90% increase in qualified lead inquiries.

About Member Peak Support

With web design, BSA improved the reliability, performance, and uptime of Peak Support

Peak Support is dedicated to offering exceptional customer and technical support to high-growth companies around the world. With a global delivery model serving clients from the Philippines, the U.S., and Latin America, they required a sophisticated and trustworthy digital presence to effectively communicate their expertise and connect with their key B2B audiences.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Weak and Inconsistent Brand Implementation

The website’s visual branding was weak, failing to convey the company’s industry expertise and professional service offerings. This created a poor first impression and did not instill the confidence needed to attract high-growth companies.

A Disjointed and Unengaging User Experience

A lack of strategic navigation and clear user pathways resulted in a disjointed and confusing experience. Visitors struggled to find relevant information about their services, leading to low engagement and high drop-off rates.

Lackluster and Un-immersive Content

The site suffered from an absence of immersive media and value-driven content. This made the experience feel flat and failed to effectively tell the story of Peak Support’s impact, missing a key opportunity to connect with potential clients.

The Solution

graphical user interface, text, application

A Dynamic and Cohesive Brand Revival

We infused life into the Peak Support brand with a cohesive visual strategy. This included modern iconography, compelling typography, and vibrant imagery tailored to resonate with their B2B audience and solidify their professional presence in the industry.

An Engaging and Immersive Content Experience

Our content overhaul focused on creating immersive, value-driven narratives. By optimizing for readability and incorporating interactive elements like embedded videos and animations, we transformed the website into a captivating platform for storytelling and information sharing.

An Intuitive Navigation

We completely revamped the site’s navigation by designing and implementing a smart menu system. This new structure effortlessly guides users through their journey, enhancing content discoverability and fostering meaningful engagement by making information easy to find

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

70%

Increase in Average Engagement Time

+75%

Increase in Views Per Session | The intuitive smart menu system and clear user journeys successfully encouraged visitors to explore more services and content per visit.

+90%

Increase in Lead Inquiries | The professional, trustworthy design and clear pathways to conversion successfully turned engaged visitors into high-quality leads for the business