Case Studies July 28, 2025

Boosting User Engagement by 51% With Strategic Web Redesign

See how Blacksmith Agency’s web design for Alloy cut bounce rate by 18% and increased engagement by 51%, positioning their AI platform has a reliable tool for consumer brands looking to grow.

About Alloy

BSA redesigned the website for Alloy, making it more appealing and improving performance.

Alloy wants to help consumer brands master their sales, supply chain, and inventory challenges. Due to the sophistication of its technology, Alloy had a challenge communicating the value of its solution clearly on its website. This was big. After all, if potential customers can’t quickly grasp the “how” and “why,” they’re likely to leave without understanding the solution’s true value.

Alloy recognized the need for a professional web design agency to better tell their story and guide users to take action on their website. They chose Blacksmith Agency to design a befitting website, and we solved the problem.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Generic Brand Integration

The site relied on standard corporate design elements, like thin-line stock icons and conventional layouts, resulting in a bland visual identity that failed to communicate Alloy.ai’s unique value or create a memorable brand impression.

Lack of Content Depth

The website provided only brief, superficial explanations of its complex features and benefits. This lack of content depth was a significant problem, as it failed to adequately answer the questions of a sophisticated B2B audience or demonstrate true expertise.

Weak and Unclear Trust Signals

The attempt at social proof was undermined by confusing messaging and a visually weak presentation with a fuzzy logo. For a B2B platform where trust is needed, ineffectively presented trust signals failed to build credibility and can even raised questions.

The Solution

A Simplified Messaging Framework

Our team crafted clear and concise messaging designed to explain Alloy’s complex AI features in an easy-to-understand manner. This new content framework focused on showcasing tangible benefits and solving specific customer problems rather than relying on technical jargon.

Easy Navigation

We designed intuitive navigation and clear user pathways to guide visitors logically through the platform’s diverse offerings. This was enhanced by strategically placing prominent calls-to-action to help users take the next step in their journey, such as booking a demo.

A Modern and Responsive Design

We developed a clean, modern, and professional visual design using high-quality visuals and interactive elements to build trust and credibility. The entire aesthetic was built on a fully responsive framework to guarantee a seamless and compatible experience on any device.