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Case Studies July 28, 2025

+120% Increase in Loan Applications Following a Technical Web Development Overhaul

Facing month-over-month decreases in lead generation due to a low-trust and hard-to-use website, Mulligan Funding needed a complete technical rebuild. A comprehensive web development project focused on a scalable WordPress backend, data-driven conversion forms, and strict compliance delivered a 180% surge in loan applications and cut the site’s bounce rate by 45%.

About Mulligan Funding

With web design, BSA improved the reliability, performance, and uptime of Mulligan

Mulligan Funding is a financial institution providing vital short-term funding solutions to small and mid-sized businesses across America. To effectively serve their clients and reverse a decline in lead generation, they required a modern, trustworthy, and high-performance digital platform that could be a true driver of business growth.

Services Rendered

Custom Web Development

We write clean, modern code to build your website from scratch, ensuring every feature and interaction works exactly as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Content Strategy

A beautiful design needs a clear message. We help you structure your information and refine your writing to ensure your story is told effectively, your value is clear, and your customers find the answers they need.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Text-Heavy User Experience

The homepage was overloaded with dense text blocks and minimal visual hierarchy. While the content aimed to drive conversions, the sheer volume of copy created a cluttered interface that resembled low-trust lending sites, ultimately undermining the brand’s credibility and user confidence.

Poor Brand Integration

The visual design lacked a cohesive and modern brand palette. Colors, typography, and iconography failed to communicate the professionalism and stability expected from a financial institution, making the interface feel dated and disconnected from Mulligan’s brand promise.

Slow Loading and Media Performance

Large, unoptimized assets led to slow loading times, with key visual elements, such as video thumbnails, often failing to display properly. This not only frustrated users but also diminished engagement opportunities on high-value content like testimonials and client success stories.

The Solution

A Scalable and Modular WordPress Backend

We created a custom, modular WordPress backend specifically for Mulligan’s marketing team. This new CMS empowers them to easily maintain content-rich pages and keep up with an ever-evolving content demand, all while retaining a bespoke design language.

A Streamlined and Conversion-Focused User Experience

We implemented a suite of technical solutions focused on conversion, including technical SEO, page performance optimization, and data-driven forms. This was built upon a cutting-edge, fluidly responsive design to ensure a seamless experience on any device.

An Audit-Proof Financial Compliance Framework

We developed an audit-proof financial website that leveraged AA ADA Compliance for accessibility and handled data securely according to GDPR and California Privacy Act guidelines. This built a foundation of trust and technical excellence.