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Voss Water Web Design Case Study

Explore this Web design case study. Discover how Blacksmith transformed VOSS Water’s digital presence, boosting total users by 60%

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Case Studies

July 16, 2025

Strategic Brand Refresh Drives 132% More Engagement

Branding, CPG

Discover how Blacksmith Agency’s strategic brand refresh drove +121% impressions, +132% engagement and +58% new users for CPG & lifestyle brand VOSS. Read full case study.

About Voss

BSA’s comprehensive branding services made Voss’ brand more distinct and engaging.

VOSS, a globally recognized premium water brand, faced the challenge of refreshing its branding to better connect with modern consumers while also maintaining its signature elegance and purity. Blacksmith Agency partnered with VOSS to modernize its brand identity, ensuring it remained a market leader in the high-end beverage space.

Through a strategic branding overhaul, we helped VOSS sharpen its visual presence. We focused on enhancing its digital engagement. Our team also reinforces its premium positioning in the saturated CPG market, where brand differentiation is the key. See how our branding expertise transformed VOSS’s consumer experience, aligning it with the changing CPG industry.

Services Delivered

To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.

Brand Strategy

Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?

UI/UX Design

We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.

Visual Identity Design

This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.

A Disconnected Brand Experience

The website’s digital experience failed to fully convey the premium, high-end identity of the VOSS brand. It likewise failed to create the immersive experience that consumers expect from a luxury product in the competitive CPG industry.

Complex Web Architecture

An audit of the website revealed that the product pages lacked an intuitive and engaging flow. This made it difficult for consumers to explore the full product range, learn about different options, and connect with the items they were interested in purchasing.

Poor Conversion Pathway

The existing retail integration on the site was not optimized to effectively drive conversions. This frustrated users who were ready to buy, representing a critical failure in a CPG market that demands a smooth path to purchase.

The Solution

An Elevated Brand Story

We developed a refined brand story that communicates luxury and purity, supported by a fresh and sophisticated website aesthetic. This combination of a great narrative and high-end visuals ensures the digital experience properly aligns with VOSS’s premium brand identity.

voss water case study the solution image

Improved Product Presentation

The product discovery journey was completely redesigned with an elegant and user-centric presentation. This new flow makes it intuitive for customers to explore different VOSS products, learn about their unique qualities, and engage more deeply and meaningfully with the online catalog.

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Mobile-First Framework

We implemented a custom eCommerce integration designed to merge luxury with convenience. The entire experience was built on a flawless, mobile-first framework to provide a simple, secure, and optimized path to purchase for the modern consumer on any device.