Case Studies July 16, 2025

Strategic Brand Refresh Drives 121% More Brand Impressions

Discover how Blacksmith Agency’s strategic brand refresh drove +121% impressions, +132% engagement, and +58% new users for CPG & lifestyle brand VOSS. Read the full case study.

About Voss

BSA’s comprehensive branding services made Voss’ brand more distinct and engaging.

VOSS, a globally recognized premium water brand, faced the challenge of refreshing its branding to better connect with modern consumers while also maintaining its signature elegance and purity. Blacksmith Agency partnered with VOSS to modernize its brand identity, ensuring it remained a market leader in the high-end beverage space.

Through a strategic branding overhaul, we helped VOSS sharpen its visual presence. We focused on enhancing its digital engagement. Our team also reinforces its premium positioning in the saturated CPG market, where brand differentiation is the key. See how our branding expertise transformed VOSS’s consumer experience, aligning it with the changing CPG industry.

Services Delivered

To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.

Brand Strategy

Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?

Creative Branding

This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.

UI/UX Design

We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.

Poor Brand Integration

The brand’s visual elements appeared inconsistently across the site. The hero banner, subpages, and footer each used varying colors, tones, and visual accents that didn’t align with the brand’s core identity, making the overall experience feel fragmented.

A Disconnected Brand Experience

The brand experience lacked cohesion in tone, messaging, and interaction design. The brand narrative wasn’t consistently woven through content or calls to action, creating dissonance in how the brand story was perceived by the reader.

Outdated Digital Expression

The website’s visual language and layout felt dated and failed to reflect Voss’s position as a modern, premium lifestyle brand. The design leaned heavily on static layouts, generic product imagery, and minimal interactivity, giving an impression that clashed with the brand’s sleek, contemporary aesthetic.

The Solution

An Elevated Brand Story

We developed a refined brand story that communicates luxury and purity, supported by a fresh and sophisticated website aesthetic. This combination of a great narrative and high-end visuals ensures the digital experience properly aligns with VOSS’s premium brand identity.

Improved Product Presentation

The product discovery journey was completely redesigned with an elegant and user-centric presentation. This new flow makes it intuitive for customers to explore different VOSS products, learn about their unique qualities, and engage more deeply and meaningfully with the online catalog.

Proper Brand Integration

The Voss Water website focused on achieving complete brand cohesion through consistent visual and interactive elements. The brand’s signature color palette was integrated strategically across the interface. Key interactive components, such as CTA buttons and section headings, were highlighted using the brand’s accent color, ensuring that every prompt to explore, subscribe, or purchase felt unmistakably “Voss.”