All 7 Benefits of Investing in a Custom Website Explained

It’s never been more important to have a custom website that sells and stands out from the crowd.

But what do you really get from a custom website compared to using a template or making one yourself?

There are a lot of benefits you can get from having a custom-made website for your brand. From faster load times to a completely customizable website user experience that can change the way visitors interact with your website.

In this article, we will go over some of the most important benefits you’ll have when investing in a custom website. We’ll explain what makes them stand out and how much of a difference they can make on your website.

Are you trying to create your own website but don’t know where to start? Let us help.

1. A Unique Brand Identity for a Custom Website

A custom website should always reflect and represent your brand identity as a whole. No matter where a visitor goes, they should instantly be able to tell what brand they’re looking at.

Every single element is important on your website, from your logo to your font choice to even the color palette. Every single piece of a custom website should work together to create a lasting impression on your visitors.

With this design freedom, your website can stand out. You won’t be stuck with a boring template that many other businesses use.

2. Easy to Scale and Modify

If you have a big catalog of items on sale on your website, then having a custom website is almost mandatory. The beauty of having a custom website is that you don’t have a page limit that you have to worry about.

If you have an eCommerce business with thousands of items that need their own page and description, then investing in a custom website is a no-brainer.

That being said, what if you’re a new brand that doesn’t have that many products to add to its catalogue? A custom website is still a great choice due to its flexibility.

If your brand thrives and you need to scale your website to include more pages for both products and services, you can absolutely do it.

There is practically no limit when it comes to how many pages you can add to your custom website and how complex they can be.

Scaling your website isn’t only important for your products though.

As your brand becomes more popular, more visitors will come to your website. So, you’ll need to scale your infrastructure to handle the added traffic.

3. Better Security Features

Having good security is mandatory in today’s digital world. A security breach on your website can scare away both new and current customers.

This is key for big brands that handle sensitive customer data or let users save credit card info.

With a custom website, you can pick how much security you’d want for your business website. Every website should have basic security features, no matter the industry or niche.

These are:

• SSL Certificate

• SHA256 Encryption

• HTTPS and TLS encryption

• Strong Firewall

There are many other security features you should consider if you want to make it hard for hackers to gain access to information on your website.

Not convinced that you need good security for your website? This article about cybersecurity threats is sure to change that!

4. Snappy Load Times

Fast-loading websites are as necessary as they have ever been.

With the average attention span going down every year, it’s vital for your website to load quickly so you can capture the attention of visitors.

Actually, more than 50% of visitors won’t wait for a website to load if it takes more than 3 seconds.

People don’t want to wait to look at your website; they want a snappy site that can open and display everything they’re looking for.

This means that optimizing your website for good loading times is essential.

But how does a custom website help you with that?

One of the main ways is by creating better and more efficient code for your website.

When using templates, you tend to get a lot of inefficient code that slows down your website as a whole.

You also get full reign of what type of plugins you use on your website without the restriction of compatibility. This means that you can pick plugins with good coding and that don’t damage your load times nearly as much as others out there.

Having a fast-loading website not only helps with visitor retention, but it also helps rank better on search engines as well.

A fast-loading website will always take priority and rank higher over a website that takes a long time to load.

5. Better SEO Performance

SEO is the cornerstone of any website; without it, you’re practically invisible to the world. Custom websites can excel at SEO performance for several reasons.

1. If the custom website has good and clean code, then it means its crawlability will be a lot better than that of a template website with bloated code.

2. You have full control over your website’s meta tags, alt text, and headers. This means that you can take advantage of them with a proper SEO strategy.

3. Your website speed affects your SEO. A fast, custom site helps you rank higher than competitors with slow-loading sites.

No website thrives without a good SEO foundation and strategy. By having a custom website, you’ll get the best base to work on your SEO while also making it look good.

Want to learn even more about SEO? Our latest SEO statistics article will show you all you need to know about the latest SEO trends.

6. Quick Integration with Business Systems

Depending on your industry and niche, you might need specific tools to manage your operations. Custom websites have the benefit of being able to integrate with any sort of system or app you need.

Integration ideas are endless. You can use inventory databases for eCommerce or analytics platforms. These tools help you figure out what to change in your strategy.

Some integrations can even reduce the amount of manual work required on certain tasks for your business.

Over the years, more integrations have helped brands. They can now focus on other parts of their business. Automation takes care of tedious and repetitive tasks.

Some templates work with various systems and apps.

However, they don’t fully integrate with all users. This lack of integration may cause problems later.

Custom websites, on the other hand, can use any type of integration as long as it’s updated. This gives you a lot more flexibility when it comes to customizing for efficiency.

7. Better User Experience

You can have all the other essential website features of this article and implement them perfectly, but if your website doesn’t have a good UX, then it’ll be all for nothing.

Visitors want to be able to interact with your website in a way that facilitates their product search while also keeping them engaged.

With a custom website, you can work on creating pages that encourage engagement and drive action. A well-structured website will reduce your bounce rates while increasing your conversions.

While templates generally offer decent website structures, they are generalized and outdated for the most part. A custom website starts you from scratch and lets you create the perfect pages for your business.

Remember that potential customers don’t want generic and normal websites anymore. They want to see websites that seem like the brand put effort into it. While it’s possible to create a unique and high quality website from a template, it’ll generally lack some of the customization you’d want to stand out.

Get a Custom Website that Converts with Blacksmith

After going through all these benefits, the idea of getting a custom website might have sparked in your head.

But where are you supposed to even start?

That’s where we come in. Here at Blacksmith, we are experts in creating custom websites that bring in the right traffic to your brand while keeping the conversion rates high.

As a leading web development company, we have a group of seasoned web developers and designers ready to create the perfect custom website for your business. Your website will have all the modern features it will need to thrive and stand out in your specific industry.

Best of all? You’ll get to see how your website is looking from start to finish. This way, you can ask for modifications or ask questions if need be.

Still unsure if a custom website is what your brand needs? Click here to schedule a call with us so we can audit your brand and show you how many more clients you could have with a custom website.