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Professional Rebranding Services

Your brand needs to evolve with the times, and as a rebranding agency, we ensure it does. Our comprehensive rebranding services allow businesses to redefine their identity, reconnect with their audience, and continue to drive growth.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Startups, Scaleups, and the Fortune 500

With clients spanning hundreds of niche industries, BSA is the rebranding agency that powers ambitious startups to global enterprises through high-impact websites, branding solutions, and performance-driven marketing.

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Our Strategic Rebranding Services

We offer a full suite of rebranding services tailored to meet the unique needs of your business.

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Branding Strategy

Every successful rebrand begins with a clear strategy. We conduct in-depth research to establish your new market position, messaging, and a blueprint that ensures your brand transformation achieves its business goals.
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Branding

This is the creative execution of your new strategy. Our core branding service involves designing new brand identity elements, like your logo, typography, and even brand voice, to ensure you are memorable and professional.
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B2B Branding

We specialize in repositioning brands to connect with a professional audience. Our B2B branding expertise ensures your new identity builds credibility, communicates value to business decision-makers, and supports complex customer journeys.
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Corporate Branding

We manage the processes of a large-scale corporate rebrand. We help you create and roll out a new corporate branding system that aligns your entire organization and resonates with investors, partners, and other key stakeholders.
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Website Redesign

Our website redesign service is the most important part of launching your new identity. We create a modern and high-performing platform that allows your customers and prospects to observe your digital transformation.
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UI/UX Design Process

We ensure your new website’s user experience is perfectly aligned with your new brand promise. Our UI/UX design process creates a smooth and intuitive digital journey that reflects the quality and values of your transformed brand.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Comprehensive Rebranding Process

before a branding project

1. Discovery & Strategy

Discovery: We start with in-depth consultations and research to understand your current brand, goals, competitors, and the reasons behind your desire for a rebrand.

 

Developing a Branding Strategy: Our team analyzes the findings to develop a clear rebranding strategy, defining your new brand promise, target audience, desired market position, and unique selling point.

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2. Design & Alignment

Creative Design: We explore various creative directions for your new brand identity and messaging, in line with the agreed-upon strategy.

 

Stakeholder Alignment: Through multiple iterations and feedback sessions, we refine the chosen concepts, ensuring key stakeholders are involved and perfecting every element of the new brand identity.

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3. Development & Launch

Brand Guideline Development: We produce comprehensive brand guidelines and all necessary brand assets to allow consistent application across all future communications and customer touchpoints.

 

Launch and Ongoing Support: Our team provides expert guidance on planning and executing your rebrand launch, both internally and externally, to ensure a smooth transition and maximum positive impact. We operate as your dedicated rebranding agency throughout this phase.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Reliable Rebranding Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading rebranding company.

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
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Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022

Why Choose Us As Your

Top Rebranding Partner


A rebrand needs a smart digital transition. Our process includes a technical SEO strategy to ensure your new brand launches smoothly on search engines, protecting your existing authority while capturing new opportunities.


The core of any successful rebrand is a clear message. We help you shape a unified and powerful story for your new brand that excites your internal teams, existing customers, and new audiences alike.


A rebrand generates fresh interest. Our rebranding services are designed to capture this momentum, with a launch strategy and conversion-focused website that turns renewed attention into tangible business growth.


We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.


As part of our rebranding solutions, we deliver more than just a logo. You get a complete and flexible brand system with clear guidelines that allow your team to roll out your new identity consistently and quickly across all channels.


We create new brand identities that are not only creative but also built to be legally defensible. Our rebranding process includes checks to ensure your new name and logo are unique and ready for trademarking.

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Contact Us

Talk to Our Rebranding Experts

Find out if Blacksmith can be a fit for your rebranding efforts

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Industries We Serve

Our expertise spans a diverse range of industries, including:

metal manufacturing

Manufacturing

Our work helps manufacturers stand out to attract high-value B2B partnerships and command respect in the industrial sector.
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Construction

We create identities that project strength and reliability, building the trust needed to win high-stake bids and landmark projects.
finance professional representing the banking union of the financial industry

Finance

We forge brands that communicate security and clarity, creating a modern identity that boosts confidence and attracts a loyal customer base in a competitive market.
hotel industry

Hotel

We craft immersive hospitality brands that tell a unique story, elevate your property, and allow you to achieve premium market positioning
saas founders discussing their company projects

SaaS

We transform complex technology into a clear brand messaging framework that communicates its value instantly.
higher educataion learning center

Higher Education

We build distinguished brands for educational institutions that reflect a legacy of excellence and a vision for the future.

FAQs About Rebranding



Companies opt for rebranding services due to various factors like outdated image, new corporate vision, mergers/acquisitions, targeting new markets, or to differentiate from increased competition


A brand refresh involves modernizing your existing brand identity (e.g., updating a logo or color palette). A full rebrand is a more fundamental shift that redefines your core strategy, messaging, and visual identity, often including a new name.


In the case of Bonanno’s rebrand, creating a memorable identity for the brand and integrating it into their website directly led to a +600% traffic boost. Read the linked case study for details.


This is a common concern. As a rebranding agency that also specializes in SEO, we make a technical SEO migration plan a core part of our process. We use proper redirects and best practices to ensure your existing search authority is transferred to your new brand.


Project timelines can vary based on complexity. We’ll provide a detailed schedule after understanding your specific needs.


The cost of a rebranding service depends on the scope of work. We provide a custom proposal after an initial consultation with your team to understand your business and objectives.


Yes! As part of our branding services, we offer ongoing brand management, ensuring your brand remains consistent, fresh, and aligned with evolving market trends.


Getting started is easy. The first step is to reach out using the contact form on our website, our email (info@blacksmith.agency), or by scheduling a complimentary consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“Blacksmith Agency does great work, and they’re incredibly professional. They did an in-depth analysis of our business and goals before carrying out the design process.”

Sarah Ferguson|

Director of Marketing, Vacation Condos
“Blacksmith Agency delivered a superior platform that doubled monthly traffic. They provided project management tools that ensured transparent and seamless collaboration.”

Mark Hernandez

Marketing Director, HPI Real Estate Services & Investments
“Their briefing and onboarding processes made them special. Their thoroughness, accessibility, and transparency led to a successful partnership.”

Shani Bess

Former Sr. VP of Marketing, Borro Private Finance