Digital Marketing Agency
Partner with a premium digital marketing agency trusted by big brands and corporations. Get data-driven solutions, engaging campaigns, and lasting results
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Voss Water Web Design Case Study
Explore this Web design case study. Discover how Blacksmith transformed VOSS Water’s digital presence, boosting total users by 60%
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Construction Web Design
Looking for expert construction website design to showcase your work, build trust, and win more bids? Work with us.
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10 Must-Have Web Design Features for Chicago Hotels
Professional Rebranding Services
Your brand needs to evolve with the times, and as a branding agency, we ensure it does. Our comprehensive rebranding services allow businesses to redefine their identity, reconnect with their audience, and continue to drive growth.
Trusted by Startups, Scaleups, and the Fortune 500
With clients spanning hundreds of niche industries, BSA is the digital marketing agency that powers ambitious startups to global enterprises through high-impact websites, branding solutions, and performance-driven marketing.
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Our Strategic Rebranding Services
We offer a full suite of rebranding services tailored to meet the unique needs of your business, ensuring a seamless and impactful transformation.
Brand Audit
We begin by thoroughly evaluating your current brand’s strengths, weaknesses, and market perception. Our detailed analysis and competitor research identify key opportunities that your company can leverage when rebranding.
Brand Repositioning
We work with you to define a new brand strategy, including updated mission, vision, and core values that align with your changing business goals.
Visual Identity Improvement
Our creative team upgrades your visual identity to reflect your new strategic direction. This includes logo redesign, new color palettes, typography, imagery style, and overall aesthetic.
Brand Messaging Framework
We develop a clear brand messaging framework and a distinct tone of voice that can emotionally connect with your target audience and communicate your brand promise.
Brand Guideline Development
To ensure consistency, we create comprehensive brand guidelines to match your improved visual identity. We also strategize on how to launch and implement your rebranded assets across all digital touchpoints.
Rebrand Launch & Activation
We develop and execute a comprehensive launch strategy that introduces your new identity to the market with maximum impact. This includes coordinating the rollout across all channels and creating communication plans to ensure a positive reception from both your internal team and external audience.
Desirable Results That Drive Revenue
More Leads, Better UX
Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.
Optimized for Speed
Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
0
31
Average Monthly Leads
+3,000%
3.5
0.6s
Page Load Speed
86.67% Improvement
Our Comprehensive Rebranding Process
1. Discovery & Strategy
Discovery: We start with in-depth consultations and research to understand your current brand, goals, competitors, and the reasons behind your desire for a rebrand.
Developing a Branding Strategy: Our team analyzes the findings to develop a clear rebranding strategy, defining your new brand promise, target audience, desired market position, and unique selling point.
2. Design & Alignment
Creative Design: We explore various creative directions for your new brand identity and messaging, in line with the agreed-upon strategy.
Stakeholder Alignment: Through multiple iterations and feedback sessions, we refine the chosen concepts, ensuring key stakeholders are involved and perfecting every element of the new brand identity.
3. Development & Launch
Brand Guideline Development: We produce comprehensive brand guidelines and all necessary brand assets to allow consistent application across all future communications and customer touchpoints.
Launch and Ongoing Support: Our team provides expert guidance on planning and executing your rebrand launch, both internally and externally, to ensure a smooth transition and maximum positive impact. We operate as your dedicated rebranding agency throughout this phase.
Our Team
Team of Dreams
Your New Award-winning Digital Marketing Agency
Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading digital marketing company.
Inc. 5000 List 2024
Clutch Top eCommerce Developers 2025
Inc. 5000 List 2023
Clutch Top Web Design Company 2025
Inc 5000 2022
Inc. 5000 List 2024
Clutch Top eCommerce Developers 2025
Inc. 5000 List 2023
Clutch Top Web Design Company 2025
Inc 5000 2022
Why Blacksmith
Built in the Forge. Proven in the Market.
A rebrand needs a smart digital transition. Our process includes a technical SEO strategy to ensure your new brand launches smoothly on search engines, protecting your existing authority while capturing new opportunities.
The core of any successful rebrand is a clear message. We help you shape a unified and powerful story for your new brand that excites your internal teams, existing customers, and new audiences alike.
A rebrand generates fresh interest. Our rebranding services are designed to capture this momentum, with a launch strategy and conversion-focused website that turns renewed attention into tangible business growth.
We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.
As part of our rebranding solutions, we deliver more than just a logo. You get a complete and flexible brand system with clear guidelines that allow your team to roll out your new identity consistently and quickly across all channels.
We create new brand identities that are not only creative but also built to be legally defensible. Our rebranding process includes checks to ensure your new name and logo are unique and ready for trademarking.
Contact Us
Talk to Our Rebranding Experts
Find out if Blacksmith can be a fit for your rebranding efforts
Industries We Serve
Our expertise spans a diverse range of industries, including:
Manufacturing
Our work helps manufacturers stand out to attract high-value B2B partnerships and command respect in the industrial sector.
Construction
We create identities that project strength and reliability, building the trust needed to win high-stake bids and landmark projects.
Finance
We forge brands that communicate security and clarity, creating a modern identity that boosts confidence and attracts a loyal customer base in a competitive market.
Hotel
We craft immersive hospitality brands that tell a unique story, elevate your property, and allow you to achieve premium market positioning
SaaS
We transform complex technology into a clear brand messaging framework that communicates its value instantly.
Higher Education
We build distinguished brands for educational institutions that reflect a legacy of excellence and a vision for the future.
Frequently Asked Questions
Companies opt for rebranding services due to various factors like outdated image, new corporate vision, mergers/acquisitions, targeting new markets, or to differentiate from increased competition
A brand refresh involves modernizing your existing brand identity (e.g., updating a logo or color palette). A full rebrand is a more fundamental shift that redefines your core strategy, messaging, and visual identity, often including a new name.
This is a common concern. As a rebranding agency that also specializes in SEO, we make a technical SEO migration plan a core part of our process. We use proper redirects and best practices to ensure your existing search authority is transferred to your new brand.
Project timelines can vary based on complexity. We’ll provide a detailed schedule after understanding your specific needs.
The cost of a rebranding service depends on the scope of work. We provide a custom proposal after an initial consultation with your team to understand your business and objectives.
Yes! As part of our branding services, we offer ongoing brand management, ensuring your brand remains consistent, fresh, and aligned with evolving market trends.
Getting started is easy. The first step is to reach out using the contact form on our website, our email (info@blacksmith.agency), or by scheduling a complimentary consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.
Real Results. Real Success.
Get In Touch With Us
Contact Blacksmith Agency today for your rebranding services