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Leading NYC PPC Agency

Partner with a top NYC PPC agency to build paid acquisition campaigns designed to dominate the most competitive auctions on the planet. Whether you are in Silicon Alley or the Financial District, our New York City PPC services strip away inefficiency, ensuring your ad spend delivers immediate returns.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by NYC’s Leading Brands, Scaleups, and Enterprises

With clients spanning hundreds of niche industries, BSA is the NYC PPC agency that powers ambitious startups to global enterprises through performance-driven marketing.

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Our NYC PPC Services

As a leading PPC agency in New York City, we deliver scalable solutions and revenue growth for brands by doing the following;

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Google Ads

Dominate the search results. We build precise campaigns that target buyers exactly when they are searching for your services, ensuring you outrank competitors in NYC’s expensive ad auctions.
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LinkedIn Ads

Reach Wall Street and beyond. We use LinkedIn’s professional data to target C-suite executives and decision-makers at specific New York firms, helping you close B2B deals without wasting budget.
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Facebook Ads

Scale your audience. We use advanced algorithmic targeting to find local customers based on their interests and behaviors, driving consistent traffic and brand awareness across the five boroughs.
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Instagram Ads

Drive engagement visually. We create striking ad campaigns that stop the scroll, perfect for NYC’s fashion, lifestyle, and D2C brands looking to convert followers into customers.
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TikTok Ads

Capture the next generation. We produce authentic, trend-driven video ads that resonate with younger demographics, driving massive visibility and rapid user acquisition.
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Lead Generation

Fill your sales pipeline. We combine targeted paid ads with high-converting landing pages to deliver a steady stream of qualified leads directly to your sales team.

Our NYC PPC Agency Process

Our NYC PPC services for brands and businesses are strategic and results-driven from start to finish.

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1. Audit & Strategy

We start with the hard data. We audit your historical performance to identify wasted spend, negative keyword gaps, and missed opportunities. Based on these findings, we build a custom roadmap aligned with your specific revenue targets and your competition in the NYC market.

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2. Build & Launch

This includes restructuring campaigns for relevance, implementing precise conversion tracking, and crafting persuasive ad copy that speaks directly to your audience. We rigorously test every setting and landing page link to ensure a flawless launch.

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3. Optimization & Growth

We manage your account daily, adjusting bids, A/B testing creative variations, and refining audience exclusions to block bad traffic.  We focus on systematically lowering your Cost Per Acquisition (CPA) while scaling lead volume and quality month over month.

Our Team

Team of Dreams

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Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
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Autumn Gomez

Director of Human Resources
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Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
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Mwange Mufumbe

Talent Acquisition Specialist
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Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
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Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
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Fabianna Lopez

Team Lead Marketing Specialist
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Brey Roma

Director of Business Development
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Sergey Kolesnikov

Full Stack Developer
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Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your NYC PPC Management Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our solutions have been recognized through prestigious industry awards, solidifying our position as a leading PPC management company in NYC.

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
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Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022

Why Choose Blacksmith As Your

Reliable NYC PPC Agency


Visibility is the driver of revenue. Our New York City PPC services secure prime real estate at the top of Google Search, ensuring you are the first solution potential customers see. We focus on high-intent keywords to capture buyers exactly when they are ready to make a decision.


Our copywriters craft direct, persuasive ad copy that cuts through the noise and improves your Google Quality Scores. We highlight your unique value proposition, explaining exactly why your brand is the superior choice over competitors in the NYC market.


Getting the click is only half the battle. We implement rigorous landing page optimization to ensure your traffic converts. We build dedicated, high-speed pages that remove friction and guide visitors smoothly from the initial ad click to a confirmed purchase or lead inquiry.


Our transparent reporting highlights the KPIs that drive business growth like Revenue, Return on Ad Spend (ROAS), and Cost Per Acquisition (CPA). With our data-driven approach, you never have to guess if your marketing budget is working.


We handle the entire technical stack internally, eliminating potential bottlenecks. Our team manages Google Tag Manager, pixel implementation, and landing page development, allowing us to launch and iterate campaigns immediately without waiting on your IT department.


We build sustainable growth that lasts. Our team adheres strictly to advertising platform policies and specific industry regulations. We ensure your ad account remains healthy, preventing suspensions and protecting your brand reputation.

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Contact Us

Talk to NYC PPC Management Experts

Find out if Blacksmith is the NYC PPC agency for you.

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Industries We Serve

We offer PPC services across a range of industries in NYC, including;

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Fintech

We build trust and assets. We run high-compliance campaigns for wealth management and fintech firms, attracting investors and users while navigating strict financial regulations.
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Real Estate

We target high-net-worth individuals and investors searching for luxury condos and commercial space, using premium visuals to drive inquiries for brokers and developers.
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Healthcare

We connect patients with providers. We drive volume for private practices and hospital systems, focusing on appointment bookings and service awareness.
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Tech & SaaS

We scale user bases. For Silicon Alley innovators, we focus on Cost-Per-Acquisition (CPA) and demo signups, targeting IT decision-makers with solution-focused messaging.
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Law Firm

We use aggressive bid strategies to ensure your firm captures high-stakes corporate and personal injury cases in the most competitive legal market in the US.
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Fashion

We optimize Google Shopping feeds and social creatives to lower acquisition costs and increase average order value for NYC’s retail brands.

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More About PPC

FAQs About NYC PPC


PPC management provides immediate visibility, placing your brand at the top of search results the moment we launch. In contrast, Search Engine Optimization (SEO) builds long-term organic authority. For aggressive growth in NYC, we often recommend a hybrid strategy that combines the speed of paid ads with the sustainability of organic search.


Yes. We are a full-service digital agency. Beyond search, we also offer web design and development, branding, and lead geenration services to ensure that the traffic we send to your site lands on high-converting pages optimized for user experience.


Instantly. Unlike SEO, Google Ads generates traffic the moment campaigns go live. However, optimizing for peak ROI typically takes 1–3 months of data refinement.


We implement advanced tracking using GTM and pixel integration. We track every form fill, phone call, and purchase to attribute revenue directly to specific keywords and ads.


We customize our engagement models based on the specific needs of your business. Before defining terms, we conduct a comprehensive audit of your existing ad accounts to assess data maturity. We then propose a timeline that ensures we can execute rigorous A/B testing and deliver sustainable, long-term profitability.


No. While we are a top NYC PPC agency, we manage campaigns for clients in major hubs like Los Angeles, Miami, Chicago, and Houston, allowing us to scale your brand nationally.


An appropriate budget depends on your sector’s average Cost Per Click (CPC). Whatever your industry, we provide a detailed forecast. This ensures your ad spend is sufficient to compete for high-intent keywords against other top New York competitors.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI
“We worked with Blacksmith on the redesign and launch of our new website. The team at Blacksmith is responsive, knowledgeable and collaborative. I recommend them for your digital marketing partner!”

Kim Thompson

Director of Marketing, GeminiBio