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Outrank Your Houston Competition with Expert SEO

As a premier Houston SEO agency, we partner with ambitious local brands from Downtown to The Woodlands. Our sophisticated SEO strategies are designed to establish your long-term authority, attract high-value clients, and deliver a clear and measurable return on your investment.

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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Houston’s B2B Leaders, Enterprises, and Growing Businesses

With clients spanning hundreds of niche industries, BSA is the Houston SEO agency that helps companies become global entities through high-impact websites: SEO-driven strategies and performance-driven marketing.

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Our Houston SEO Services

We provide comprehensive SEO services designed to help Houston brands dominate search engine results.

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Technical SEO

We engineer your site for peak performance, robust security, and flawless mobile accessibility, ensuring your global clients and partners have a fast and reliable user experience.
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SEO Content Optimization

Our SEO content optimization for Houston’s B2B market focuses on creating expert-level content that answers the complex questions of engineers, project managers, and enterprise buyers, turning your expertise into qualified leads.
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International SEO

We make strategic SEO moves to connect your business with partners and clients in new international markets, expanding your digital footprint far beyond the Gulf Coast.
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Local SEO

From Downtown to the Energy Corridor, we help you win the local market. Our local SEO services are designed to make your business the top choice for high-value clients and customers searching for your expertise right here in Houston.
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LLM AI SEO

Lead the future of search in an innovative city. Our LLM AI SEO service prepares your brand for the next generation of search, ensuring your expertise is found and cited by AI answer engines and positioning you as a forward-thinking leader.
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Multifamily SEO

For clients with properties in Houston, we offer Multifamily SEO. This service provides a portfolio-wide strategy to ensure all your apartment communities are visible and successful in their respective local markets, creating a cohesive brand presence.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Houston SEO Process

As your dedicated Houston SEO partner, Blacksmith follows a proven step-by-step process to build your online visibility

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1. The Strategic Blueprint

Defining Your Market Position: We begin with a full immersion into your business, defining your specific goals within the context of Houston’s global economy. We align with your core KPIs to create a clear benchmark for success and growth.

Competitor Analysis: We conduct a comprehensive technical audit of your digital assets and perform a deep competitive intelligence analysis to uncover high-value opportunities for you to capture market share.

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2. Building Authority

Engineering Your Technical Foundation: We execute a full technical and on-page optimization, ensuring your website is perfectly engineered to perform at the highest level in search results and provide a great user experience.

Establishing Your Expertise: We create and deploy the expert-level content that answers your customers’ questions and begin our strategic outreach to build the high-quality backlinks that cement your brand as a leader in your industry.

 

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3. Reporting

Active Campaign Management: SEO is a dynamic process. Our team provides active, ongoing management of your campaign, constantly monitoring performance data and making strategic adjustments to capitalize on new opportunities and improve your results.

ROI Reporting: You receive clear, C-suite-ready reports that focus on your most important business outcomes: your growth in organic traffic, qualified leads, and the direct, measurable return on your investment.

Our Team

Team of Dreams

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Cherice McGowan

Co-Founder
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Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
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Rufat Mammadyarov

Director of Production
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Autumn Gomez

Director of Human Resources
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Kara Akers

Team Lead Web Project Manager
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Geoff Petersen

Director of Business Development
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Ray Sillar

Director of Digital Strategy
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Mwange Mufumbe

Talent Acquisition Specialist
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Brett Lutchman

UX Strategist
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Joel Gobin

Lead Designer
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Kris Mitchell

Team Lead, Sr. Sales Director
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Yaira Lugo

Recruiter
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Mike Rutski

Director of Digital Strategy
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Zanele Mkhabela

Director of Business Development
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Felipe Golod

Project Manager
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Fabianna Lopez

Team Lead Marketing Specialist
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Brey Roma

Director of Business Development
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Sergey Kolesnikov

Full Stack Developer
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Victor Pimentel

UX/UI Designer
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Babafemi Adebajo

Content Writer
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Mike Noonan

Director of Business Development
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Rafael Lima

Web Maintenance Project Manager
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Orlando Gonzalez

Content Writer
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Giovan Cruz

Frontend Developer
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Carlos Gallardo

Frontend Developer
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Daniel Ghizoni

Frontend Developer

Your Reliable Houston SEO Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading Houston SEO company.

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Why Choose Us As Your

Top Houston SEO Partner


The Houston market is global. Our SEO strategies are engineered to make you visible not just locally, but when a high-value enterprise client in another country searches for your specific expertise, connecting you to the global economy.


Our Houston SEO approach helps you create and optimize content that demonstrates deep industry knowledge, building the authority that turns a skeptical engineer into a confident lead.


We are focused on turning your organic traffic into tangible business opportunities. Our strategies are designed to attract qualified decision-makers and guide them through a professional user experience that ends in a high-value lead for your sales team.


We provide C-suite-ready reporting. Our analytics go beyond traffic to measure what Houston’s bottom-line-focused businesses demand: marketing-qualified leads, sales pipeline value, and the direct ROI of your organic search channel.


Your marketing team needs to move at the speed of business. We ensure your website’s technical SEO is so robust that your team can focus on creating expert content without being slowed down by recurring technical issues.


We build your SEO presence on a foundation of ethical, “white-hat” strategies. This approach creates a durable, long-term asset for your brand that will never be at risk from Google penalties, protecting your corporate reputation.

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Contact Us

Meet Our Houston SEO Experts

Find out if Blacksmith is a good fit for your Houston SEO efforts.

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Industries We Serve

Our expertise spans a diverse range of Houston industries, including:

payment processing in the finance industry

Finance

For Houston’s powerful finance sector, our SEO strategies build authority and attract high-value corporate and private wealth clients, generating qualified leads in a competitive market.
healthcare industry

Healthcare

We help Houston’s world-class healthcare providers at the Texas Medical Center and beyond connect with patients. Our compliant, patient-focused SEO strategies build trust and increase appointment bookings.
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Manufacturing

We help Houston’s advanced manufacturing and industrial companies get found by a global audience. Our B2B SEO strategies are designed to rank for technical product terms and generate leads from engineers and procurement managers.
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Construction

Our SEO builds your digital authority. We help you rank for high-value commercial and industrial projects, connecting you with developers and winning more bids.
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Hotel

We help Houston hotels stand out in a competitive market. Our SEO strategies are focused on driving direct bookings from business travelers, convention attendees, and tourists, reducing reliance on third-party sites.
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Travel and Tourism

We build SEO strategies that attract a global audience to Houston. For the travel and tourism sector, we focus on ranking for unique local experiences, conventions, and attractions to drive direct bookings.

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Iron & Insight

FAQs About Houston SEO


SEO is a powerful long-term investment. Unlike paid ads, where traffic stops when you stop paying, a strong organic ranking continues to generate free, high-quality traffic and leads for months and even years, offering an excellent and affordable ROI.


We measure success by focusing on pipeline and revenue, not just traffic. We use advanced analytics to track the number of marketing qualified leads (MQLs) generated from organic search, demonstrating a clear impact on your bottom line.


While you can see initial movement within a few months, achieving stable, first-page rankings for competitive terms in a market like Houston typically takes 6-12 months. SEO is a long-term investment in market leadership.


Yes. We have deep experience creating successful SEO campaigns for the industries that power Houston’s economy, including the energy, healthcare, logistics, and B2B professional services sectors.


Local SEO focuses on ranking for searches in a specific geographic area (e.g., “lawyer in Houston”). National B2B SEO targets broader, industry-specific keywords and is for companies that serve clients across the country.


Content is the fuel for our B2B SEO strategies. We create and optimize authoritative content, like articles and case studies, that answer your ideal customers’ questions, build trust, and earn high rankings on Google.


While we are a Houston-based agency with deep local expertise, we proudly serve B2B clients throughout Texas. We have a strong understanding of other major hubs like Seattle, Atlanta, Chicago, and Dallas.


Yes. While SEO builds long-term value, we also offer expert PPC management. Combining both creates a powerful strategy that delivers both immediate leads from paid ads and sustainable organic growth.


Our approach is focused on quality and relevance. We use a combination of digital PR and strategic outreach to earn high-quality backlinks from reputable industry publications and websites, building your brand’s authority.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“Blacksmith Agency successfully migrated all of the company’s content and produced an outstanding website in a timely manner. Stakeholders were pleased with the team’s output.

Chichi Lang

EVP Marketing
“Their technical expertise was notable throughout the project. Blacksmith Agency delivered a superior platform that spurred greater user engagement and improved conversion rates to increase sales.”

Santino Certo

Marketing Director, Rao’s Homemade
“The team provided project management tools that ensured transparent and seamless collaboration. Their demonstrated interest in the initiative led to a valuable partnership.”

Mark Hernandez

Marketing Manager, HPI Real Estate Services & Investments