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Professional Home Improvement SEO Services

Turn online visitors into customers. As a home improvement SEO agency, we partner with premium contractors and builders to create powerful organic strategies that build instant credibility and generate a predictable stream of qualified local leads.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Top Contractors, Custom Builders, and Remodelers

With clients spanning hundreds of niche industries, BSA is the home improvement SEO agency that empowers top contractors and custom builders by driving local search dominance and generating a consistent flow of qualified estimate requests.

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Our Home Improvement SEO Services

As part of our comprehensive SEO services, we offer the following

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Technical SEO

Our technical SEO service optimizes your project galleries and site speed, providing a reliable platform that encourages homeowners to browse and trust your brand.
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SEO Content Optimization

We focus on creating valuable project case studies and neighborhood guides that attract local homeowners actively searching for your services.
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Local SEO

Our local SEO services are designed to get your firm into the Google Map Pack and rank for near me searches, driving high-value quote requests and phone calls.
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International SEO

While focusing on local, our international SEO expertise is useful for firms bidding on specialized national or international manufacturing projects, expanding your visibility globally where needed.
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LLM AI SEO

We future-proof your service offerings. Our LLM AI SEO service optimizes your content to be cited by AI answer engines when users ask for trusted local service recommendations.
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PPC Management

We provide instant visibility at the top of search results using search ads. Through this, we capture high-intent leads that need to buy or sell now, accelerating your growth alongside organic SEO.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Home Improvement SEO Process

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1. Audit & Strategy

Discovery: We begin by defining your target service area and ideal client profile (e.g., residential remodels, commercial builds) to create a highly specific, measurable SEO strategy.

SEO and Competitor Audit: We conduct a comprehensive audit of your website and analyze the local competitors to identify the most effective and affordable opportunities for local growth.

ongoing technical seo audit and monitoring

2. Implementation & Optimization

Technical Optimization: We execute all necessary technical SEO and on-page optimizations, ensuring your website is perfectly structured to showcase your portfolio and perform quickly on mobile devices.

Content Building: We begin executing the content strategy, optimizing project galleries and creating authoritative local content, and launching our authoritative link-building campaigns.

seo content optimization

3. Performance & Reporting

Performance Monitoring: SEO is an ongoing process. We constantly monitor your local rankings, traffic, and lead conversions, making data-driven adjustments to maximize your results.

ROI Reporting: You receive clear, monthly reports that track your organic growth and, most importantly, the number of qualified leads generated from our Home Improvement SEO services.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Reliable Home Improvement SEO Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading home improvement SEO company for all industries.

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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Why Choose Us As Your

Top Home Improvement SEO Partner


Our Home Improvement SEO strategies are designed to put your business on the first page of Google, connecting you with local homeowners at the exact moment they are looking for a trusted contractor.


We help you create clear, authoritative content that showcases your craftsmanship. This builds trust and signals to Google that you are an expert in your field.


We focus on converting traffic into valuable leads. Our SEO strategy is designed to attract high-intent visitors who are more likely to submit a quote request or call your office.


We are an ROI-focused home improvement SEO agency. Our reports track the metrics that impact your revenue, like online estimate requests, phone calls, and lead quality, to show you measurable results.


We empower your marketing team by providing clear content strategies and a technically sound website, so you can focus on creating great content without technical roadblocks.


We are committed to ethical, white-hat SEO. Our strategies build a durable, long-term asset for your brand and protect you from risky tactics that can lead to Google penalties.

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Contact Us

Talk to Our Home Improvement SEO Experts

Find out if Blacksmith can be a fit for your next home improvement SEO project!

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Industries We Serve

Our SEO expertise serves a variety of clients:

real estate web design

Real Estate

We build digital authority for the broader Real Estate market, specializing in brokerages and large investment groups, ensuring property listings and agent profiles rank highly.
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Orthodontics

For Orthodontics, our SEO targets high-value services like Invisalign. We combine local optimization with authoritative content to increase new patient bookings and case acceptance.
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Urgent Care

We build patient volume for Urgent Care clinics. Our SEO strategies target local and symptom-based searches to capture patients in their moment of need, driving immediate visits.
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Construction

Our SEO strategies for construction firms help ensure your project portfolios and safety records rank prominently, building the technical authority needed to win competitive B2B bids and high-value contracts.
law firm SEO

Law Firm

We establish the digital authority for Law Firms by ranking specialized thought leadership and case results for competitive corporate keywords, attracting high-value client inquiries.
hotel industry

Hotel

We maximize direct bookings for Hotels. Our SEO bypasses expensive third-party travel agencies, optimizing your site to rank for destination-specific searches and drive direct reservations.

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Learn More About SEO

FAQs About Home Improvement SEO


SEO is the most reliable and affordable way to generate qualified leads. It ensures that when homeowners in your specific service area search for your services,  your business is the top, most trusted option they find.


We measure success by tracking qualified lead submissions (quote forms), high-value phone calls from organic search, and lead-to-sale closing rates. This allows us to demonstrate a clear return on investment.


SEO drives traffic directly to your website, where you control the customer experience and build your brand. It eliminates the competition and high costs associated with paying for leads you share with multiple competitors.


For highly localized keywords, you can often see tangible results and increased call volume within 3-6 months. Achieving stable, high rankings for major city keywords typically takes 6-12 months.


We create and optimize authoritative content that answers client questions, earns high rankings, and provides a clear demonstration of your firm’s expertise.


We use digital PR and strategic outreach to earn high-quality backlinks from reputable legal journals and business publications, which is essential for reinforcing your digital authority.


Yes. While SEO builds long-term value, we also offer expert PPC Management. Combining both creates a powerful strategy that delivers both immediate client leads from paid ads and sustainable organic growth.


Yes, we are a full-service agency. We provide a complete suite of services that support and amplify your organic presence, including PPC management, web design, social media marketing, email marketing, among others.


Our SEO services are spread out across the entirety of the United States. However, we have a deep understanding of the markets and industries in Miami, San Francisco, and San Diego, among others.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your lead generation goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“The entire team demonstrated dedication, professionalism, and creativity, providing invaluable advice, especially in terms of UX/UI development. I highly recommend Blacksmith Agency for their outstanding work!”

Dale Maunu

Sr. Marketing Manager, Tianma America
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI