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Top-Rated Hotel SEO Company
Partner with a Hotel SEO agency to build powerful organic strategies designed to drive direct traffic to your site, increase revenue, and give you control over your guests.
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Trusted by Boutique Hotels, Resort Groups, and Hospitality Chains
With clients spanning hundreds of niche industries, BSA is the Hotel SEO agency that empowers boutique resorts and major hospitality chains by increasing direct booking revenue and ensuring a consistent flow of high-value, commission-free reservations.
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Our Hotel SEO Services
As part of our comprehensive SEO services, we offer the following
Technical SEO
Our technical SEO service optimizes your booking engine’s speed and implements structured data (schema), helping to attract high-value search traffic.
SEO Content Optimization
Our SEO content optimization service focuses on creating engaging, local-area guides and amenity-focused content that converts browsing travelers into direct bookings.
Local SEO
Our local SEO services ensure your property dominates the Google Map Pack and ranks for “location-based searches, driving high-value direct inquiries.
International SEO
For major convention or tourism markets, our international SEO expertise helps you target specific international travelers, optimizing for multi-language keywords and foreign booking preferences.
LLM AI SEO
We future-proof your service offerings. Our LLM AI SEO service optimizes your content to be cited by AI answer engines when users ask for trusted local service recommendations.
PPC Management
We provide instant visibility at the top of search results using search ads. Through this, we capture high-intent leads that need to buy or sell now, accelerating your growth alongside organic SEO.
Desirable Results That Drive Revenue
More Leads, Better UX
Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.
Optimized for Speed
Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
0
31
Average Monthly Leads
+3,000%
3.5
0.6s
Page Load Speed
86.67% Improvement
Our Hotel SEO Process
1. Audit & Strategy
Discovery & Goal Alignment: We begin by defining your occupancy goals, target audience (business/leisure), and average daily rate (ADR) to create a clear, measurable SEO strategy.
Audit & Competitor Analysis: We conduct a comprehensive audit of your website’s booking engine and analyze the competition to identify your most powerful opportunities.
2. Implementation & Optimization
Foundational & Technical Optimization: We execute all necessary technical SEO, optimizing site speed and ensuring all rooms and amenities are structured with accurate schema markup.
Content & Authority Building: We begin executing the content strategy, optimizing local area guides and event pages, and our authoritative link-building campaigns to continuously grow your property’s prestige.
3. Performance & Reporting
Continuous Performance Monitoring: We constantly monitor your local rankings, booking engine performance, and organic conversion rates, making data-driven adjustments to maximize your results.
Transparent ROI Reporting: You receive clear, monthly reports that track your organic growth and, most importantly, the revenue generated directly from your hotel’s SEO services.
Our Team
Team of Dreams
Your Reliable Hotel SEO Agency
Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading hotel SEO company for all industries.
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Why Choose Us As Your
Top Hotel SEO Partner
Our Hotel SEO strategies ensure your property is the first option travelers see, connecting you with high-intent visitors at the exact moment they are searching for accommodation.
We help you create clear, aspirational content that showcases your unique amenities and experience. This builds desire and makes your property stand out from anonymous OTA listings.
We design your strategy to maximize direct bookings. Our SEO focuses on attracting high-intent visitors who are ready to book on your site, eliminating commission fees.
We are an ROI-focused SEO agency. Our reports track the metrics that impact your revenue to show you measurable results.
We empower your marketing team by providing clear content strategies and optimizing your booking engine, so your team can focus on guest experience without technical roadblocks.
We are committed to ethical, long-term SEO. Our strategies build a durable, long-term asset for your brand, protecting your reputation and ensuring stable performance.
Contact Us
Talk to Our Hotel SEO Experts
Find out if Blacksmith can be a fit for your next hotel SEO project!
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Industries We Serve
Our SEO expertise serves a variety of clients:
Real Estate
We build digital authority for the broader Real Estate market, specializing in brokerages and large investment groups, ensuring property listings and agent profiles rank highly.
Orthodontics
For Orthodontics, our SEO targets high-value services like Invisalign. We combine local optimization with authoritative content to increase new patient bookings and case acceptance.
Urgent Care
We build patient volume for Urgent Care clinics. Our SEO strategies target local and symptom-based searches to capture patients in their moment of need, driving immediate visits.
Construction
Our SEO strategies for construction firms help ensure your project portfolios and safety records rank prominently, building the technical authority needed to win competitive B2B bids and high-value contracts.
Law Firm
We establish the digital authority for Law Firms by ranking specialized thought leadership and case results for competitive corporate keywords, attracting high-value client inquiries.
Home Improvement
We help Home Improvement contractors secure local leads. Our Local SEO ensures your portfolio and services rank at the top of Google when homeowners search for local remodelers.
FAQs About Hotel SEO Service
The biggest advantage is profit and ownership. SEO drives guests directly to your website, eliminating the high commission fees charged by OTAs. This increases your profit margin and allows you to own the guest relationship for future loyalty programs.
We work with your existing booking software (e.g., SynXis, SiteMinder). Our technical SEO team ensures all room types, pricing, and availability data are correctly structured with schema markup, which helps search engines understand your inventory and display accurate information.
SEO drives traffic directly to your website, where you control the customer experience and build your brand. It eliminates the competition and high costs associated with paying for leads you share with multiple competitors.
For highly localized keywords, you can often see tangible results and increased call volume within 3-6 months. Achieving stable, high rankings for major city keywords typically takes 6-12 months.
We create and optimize authoritative content that answers client questions, earns high rankings, and provides a clear demonstration of your firm’s expertise.
Our approach is focused on earning high-value, quality links that boost your brand’s prestige. We use Digital PR to target major travel publications, local lifestyle blogs, and food critics, promoting your hotel’s unique amenities and experiences (like spas or restaurants). We also build essential local authority by securing links from tourism boards and convention centers, positioning your property as a regional leader.
Yes. While SEO builds long-term value, we also offer expert PPC Management. Combining both allows us to capture both long-term and immediate booking demand effectively.
Yes, we are a full-service agency. We provide a complete suite of services that support and amplify your organic presence, including PPC management, web design, social media marketing, email marketing, among others.
Our SEO services are spread out across the entirety of the United States. However, we have a deep understanding of the markets and industries in Miami, San Francisco, and San Diego, among others.
Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your lead generation goals, and from there, we can develop a tailored proposal for you.
Real Results. Real Success.
Get In Touch With Us
Contact Blacksmith Agency today for your hotel SEO consultation.