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Lead generation marketing

Marketing that compounds, built to fill your pipeline

One specialist team for brand, web, SEO and paid media

Most agencies own one channel. We own the whole funnel, so the brand that earns attention is the same brand that captures the lead and follows it to a booked call. It starts with a free audit of where you stand.

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Case Study

Marketing That Fills Communities

Spend Less, Lease More

Rising click costs and restrictive ILS contracts were quietly draining Montium’s budget across every market. Blacksmith rebuilt the website and PPC program from scratch, with property-by-property campaigns and hyperlocal targeting that delivered 10x more leads at 87% lower cost.

Proof in Every Lease

With conversion tracking that ties each click to a signed lease, guesswork is gone. Montium traded premium ILS tiers for a Google Ads engine that costs less, delivers better leads, and keeps occupancy high, so every dollar stays accountable.
a man in a suit standing in front of a window
↑ 10X
Lead Volume

10x More Leads
↓ 87%
Cost Per Lead

87% reduction

Proof, not promises

We report against where you started

One team, one number

Every channel rolls up to the metric that matters, qualified pipeline.

No vanity metrics

We measure cost per lead and booked calls, not impressions.
Tianma America Testimonial featured image
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Average Monthly Leads

+3,000%
3.5 0.6s
Page Load Speed

86.67% Improvement

Trusted by

Brands that hand one team the whole funnel

From first ad to booked call

A sample of the businesses we help turn traffic into qualified pipeline.

tianma america logo icon
the-ymca-logo
metapc logo icon
vertx logo icon
voss water icon
NYCLA logo icon
mike world wide logo icon
bonanno-concepts-logo
12stone-church-logo
cbs-rentals-logo
voss water logo
cision logo
bragg companies logo
stk stakehouse logo
us-globals-logo
12stone-church-logo
cbs-rentals-logo
voss water logo
cision logo
bragg companies logo
stk stakehouse logo
us-globals-logo

Recognition

Craft that earns its badges

Partner certifications and awards that back the work.

Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Clutch Top eCommerce Developers 2025
clutch-top-web-design award icon
Clutch Top eCommerce Developers 2025
inc-5000-1415 award icon
Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Clutch Top eCommerce Developers 2025
clutch-top-web-design award icon
Clutch Top eCommerce Developers 2025
inc-5000-1415 award icon
Clutch Top eCommerce Developers 2025

Everything under one roof

One partner for every lever that fills your pipeline

Pick the work you need now. Add the rest as you grow, without onboarding a new agency each time.

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Branding & Identity

A brand buyers trust before they ever fill out a form. Positioning, identity and messaging that make you the obvious call.
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Web Design & Development

Fast, conversion-built websites and landing pages. Lead funnels, WordPress and custom builds tuned for Core Web Vitals.
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SEO & AEO

Found in Google and in AI answers, for the terms that drive qualified inquiries. Technical SEO, content and answer engine optimization.
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Paid Media

Qualified leads across search and social, bought against pipeline. Google, Performance Max, Meta and LinkedIn, with lead forms and call tracking.
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CRO & Lead Gen

Turn the traffic you already pay for into booked calls. Landing page optimization, A/B testing, form, call and chat capture.
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Strategy & Analytics

One roadmap and one source of truth. Full-funnel strategy, GA4, CRM and offline conversion tracking, reporting tied to cost per lead.

How the work gets made

Mining. Smelting. Forging.

A premium build is deliberate. Our method moves from research, to strategy, to a finished asset that performs.

We dig for the truth

Audit, research and data. We learn your buyers, your numbers and your market before we touch a campaign.

We shape the strategy

One roadmap across brand, web, SEO and paid. Priorities ranked by impact, not by what is easiest to bill.

We build and refine

We ship, measure against your starting point and improve. The work is never finished the day it launches.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Web Services
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
a woman smiling for the camera

Nicole Street

Digital Marketing Strategist
a person smiling for the camera

Brittney Rivkind

Senior Website Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
a photo of Kris wearing glasses and smiling at the camera

Kris Mitchell

Head of Sales
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

Senior Product Designer
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Why brands switch to us

One team, or a pile of invoices

Most brands run a design shop, an SEO contractor, a paid agency and a developer who never speak. The strategy gets lost in the handoffs, and you become the project manager. We take the handoffs off your plate.


Brand, web, SEO and paid

The team that shapes your brand is the same team that builds the site, earns the rankings and runs the ads. Nothing falls through the cracks, because there are no cracks.


Built for how buyers search now

Buyers ask ChatGPT, Perplexity and Google AI Overviews before they reach your contact page. We build so AI engines cite your business, and we use AI in our own workflow to move faster.


See the value first

We show you where leads are leaking and where the fastest wins are. You keep the findings whether or not you work with us.


No outsourcing, no templates

Design and build stay under one roof, so quality holds from the first wireframe to launch.


Accounts, data, assets

Your domain, site, ad accounts and analytics stay yours. We build on your accounts and hand over full access.


Held to your numbers

We report against where you started and show the numbers. We sell a method and a track record, not a guarantee.

In their words

What it is like to work with one team

“The Blacksmith Digital team I am working with are really terrific. They are experts in their field, and I can depend on them for the right guidance.”

Toni Valenti

Director of Marketing, New York County Lawyers’ Association
“Great company to work with. After completion, weekly meetings are applied to ensure the site stays current and up to date.”

Skylar Olsen

Former Sr. VP of Marketing, R&O Construction
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and 1 from scratch. They are extremely knowledgeable, easy to work with, and reliable.”

Megan Taylor

Marketing Manager, Designed Conveyor Systems (DCS)

Built for your world

Lead gen that fits your industry

We build for businesses that grow on qualified pipeline, not vanity reach. The playbook adapts to your buyer and your sales cycle.

payment processing in the finance industry

Home Services

Contractors, restoration and trades that live on booked jobs. We turn local search and paid into a full calendar.
fashion and apparel industry display

Professional Services

Consultancies and firms that sell expertise. We build the authority that earns the inbound.
healthcare industry

Finance & Insurance

Lenders, advisors and brokers in a compliance-heavy space. We generate qualified leads that pass review.
hotel industry

Healthcare

Practices and providers that grow patient by patient. We fill the schedule without the noise.
ecommerce market landing page

Legal

Firms competing on high-intent, high-cost terms. We win the click and the case.
multifamily seo management

B2B & SaaS

Longer cycles and named accounts. We create demand and capture it with a funnel that follows the buyer.

Questions, answered

Before you book the audit


Yes. The same strategists who build your brand and website also run your SEO and paid media. One roadmap, one point of contact, no handoffs between vendors who never speak.


We build so buyers find you in classic search and in AI answers from tools like ChatGPT, Perplexity and Google AI Overviews. We also use AI inside our own workflow to research, test and ship faster, with a human accountable to the work.


A review of your brand, site and landing page conversion, technical SEO and AEO readiness, paid media and cost per lead, plus your lead tracking. The highest-impact opportunities come ranked, and you keep the findings whether or not you work with us.


Yes. You own your domain, site, ad accounts and analytics. We build on your accounts and hand over full access.


Paid media can move within the first weeks. Brand, web and SEO compound over months. We set expectations against your starting point in the audit and report against them, not against vanity metrics.


Against pipeline. We track qualified leads, cost per lead and booked calls, tied back to revenue in your CRM, not impressions or clicks alone.


Either. The audit tells us whether your current site can carry the goal or whether a rebuild pays for itself. We recommend the cheaper path that still hits the number.


Businesses that grow on leads, including home services, professional services, finance, healthcare, legal and B2B. The playbook adapts to your buyer and your sales cycle.


No. Start with the work you need now, whether that is paid media or a new site, and add the rest as you grow. One team means no re-onboarding when you do.