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Professional Website Redesign Agency

Blacksmith is a full-service website redesign agency delivering strategic web redesign services that improve UX, performance, SEO, and conversion rates for growing brands.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Leading Brands, Scaleups, and the Fortune 500

With clients spanning hundreds of niche industries, BSA is the website redesign agency that powers ambitious startups to global enterprises through high-impact websites and performance-driven marketing.

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Our Website Redesign Services

We provide comprehensive website redesign services tailored to address the day-to-day challenges of business-to-business companies. These services include UX audits, SEO-safe migrations, performance optimization, custom design systems, and conversion-focused development

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Custom Web Design

We build unique, professional websites from the ground up that establish your company as a credible and authoritative leader in your industry, setting you apart from the competition.
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UI/UX Design

We specialize in simplifying complex information. Our user experience (UX) process focuses on creating an intuitive journey that helps business decision-makers understand your value proposition.
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Responsive Design

We ensure your newly redesigned website delivers a flawless experience on every device. Our mobile-first approach is essential for engaging today’s audiences and improving search rankings.
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WordPress Web Design

Many redesigns involve migrating to a more advanced platform. We specialize in WordPress website redesign services, migrating your site to a flexible and user-friendly CMS that allows your team to make quick updates.
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eCommerce Web Design

We provide expert ecommerce website redesign services. Our team can transform your underperforming online store into a modern, high-converting platform that drives sales and customer loyalty.
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Strategy Consulting

We go beyond just design. Our strategy consulting helps you align your website with your entire sales and marketing funnel for maximum business impact.

Web Redesign Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s website, creating a frictionless user journey. By simplifying navigation and clarifying calls-to-action, we design a user experience that directly leads to an increase in qualified leads, sales, and overall conversion rates.

Optimized for Speed

Our website redesign process involves building on a modern, high-performance foundation. Faster load times lead to lower bounce rates, a better user experience, and improved SEO rankings, impacting every aspect of your digital marketing.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Website Redesign Process

1. Audit & Strategy

Discovery & Existing Site Audit: We begin by auditing your current website to identify its strengths, weaknesses, and technical issues. We align with your team on the core business goals for the new site.

Strategy & SEO Migration Plan: We create a strategic roadmap for the new website, including a detailed SEO migration plan to ensure your existing search engine authority is preserved and enhanced.

2. Design & Development

UI/UX Design: Our team designs a fresh, modern, and user-centric interface for your new website, creating interactive prototypes for your review and approval.

Custom Development: Our developers build your new website with clean code on a powerful CMS, ensuring it is fast, secure, and perfectly responsive across all devices.

3. Launch & Growth

Content Migration & Quality Assurance: We migrate your valuable content to the new platform and conduct rigorous testing on every page and feature to ensure a flawless launch.

Go-Live & Training: After a smooth launch of your new site, we provide comprehensive training to empower your team to manage the new platform with confidence.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
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Geoff Petersen

Director of Business Development
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Tyler Lakey

Talent Acquisition Specialist
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Ray Sillar

Director of Digital Strategy
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Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
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Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
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Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
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Daniel Ghizoni

Frontend Developer

Your Reliable Web Redesign Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading website redesign company

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
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Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022

Why Choose Blacksmith As Your

Top Web Redesign Partner


By incorporating foundational SEO practices into your web redesign, we ensure your brand appears at the top of Google the moment a potential customer searches for your product or service.


As a reliable web redesign agency, we specialize in redesigning websites that present your services in a clear and persuasive value proposition that resonates with your target audience.


We identify and fix the user experience flaws that are costing you leads. Our redesign process is focused on creating a smooth and persuasive path that converts more visitors into customers.


We set up clear analytics to track improvements in your conversion rates, user engagement, and lead generation, proving the ROI of your investment.


We often redesign sites on a modern, user-friendly CMS, so your team can manage content easily and keep your new site fresh.


We redesign your website according to today’s highest standards. Our process prioritizes security and accessibility (WCAG) to protect your business and serve all your users.

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Contact Us

Talk Our Web Redesign Experts

Find out if Blacksmith can be a fit for your web redesign

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Industry We Serve

Our expertise as a website redesign company allows us to deliver impactful solutions for a wide range of industries, including;

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SaaS

We redesign websites that drive trial sign-ups, demo requests, and articulate complex software solutions.
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Manufacturing

We redesign your online platforms so it showcases product catalogs, technical specifications, and builds trust with distributors and enterprise buyers.
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Financial Services

Designing secure and compliant websites that build client trust, simplify complex financial products, and generate qualified leads for your firm.
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Healthcare Technology

Creating secure, compliant, and user-friendly websites that communicate innovation and build trust with healthcare professionals and organizations.
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Construction

Creating professional websites that showcase large-scale project portfolios, build credibility with developers, and help you win more high-stake bids.
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Legal Services

Building authoritative websites for legal and consulting firms that establish thought leadership and generate discreet, high-value client inquiries.

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More About Redesigning Websites

FAQs About Website Redesign


It comes down to depth and scope. A website refresh is a cosmetic update; it may involve changing fonts, colors, or images to make the site look more modern without altering the underlying code or structure. A website redesign, however, is a comprehensive overhaul. It involves rewriting code, restructuring navigation, upgrading the CMS, and rethinking the entire UI/UX Design strategy to solve fundamental business problems.


This is a very important part of our redesign process. As an expert website redesign agency, we implement a meticulous 301 redirect strategy and a full SEO migration plan to ensure that your existing search authority and rankings are safely transferred to your new website.


Absolutely. A redesign is an investment in performance. By streamlining navigation and optimizing user flows, we reduce friction for your visitors. This directly impacts your bottom line by increasing conversion rates and improving lead quality. We design with a focus on conversion to ensure the new site can help achieve the brand’s goals.


Our process as a web redesign company begins with an in-depth audit of your current site and a clear strategy session. We then move through UX/UI design, custom development, content migration, and rigorous testing before a seamless launch, with a focus on preserving SEO value throughout.


Absolutely. A strategic redesign can directly lead to enhanced user engagement, increased conversion rates, more qualified leads, and a stronger brand perception.


Preserving your hard-earned traffic is our top priority. We start by crawling your existing site to map every single URL. During the build, we implement a strict 301 redirect strategy, ensuring that old links automatically point to their relevant new counterparts. We also migrate metadata and verify Google Search Console settings immediately upon launch to signal to search engines that the change was intentional and safe.


Beyond just protecting current rankings, a redesign provides a massive opportunity for growth. We build the new site on a modern architecture that improves page speed and Core Web Vitals, which are all key ranking factors for Google. We also optimize the internal linking structure and fix all technical errors.


We are platform-agnostic and focus on the best tool for your business goals. We frequently redesign websites on WordPress for content-heavy sites, Shopify and WooCommerce for retail brands, and Drupal for large-scale enterprise needs. If your current site is on an outdated or proprietary system, we can manage the migration to a modern development solution that is easier for your team to manage.


Yes. A beautiful design will fall flat without a compelling message. We offer SEO content optimization and copywriting services to ensure your visuals and voice are aligned. We help you define your brand hierarchy, rewrite outdated pages, and craft persuasive copy that speaks directly to your target audience’s pain points.


A typical redesign project takes between 8 and 12 weeks from kickoff to launch. However, this timeline can fluctuate depending on the scope. A complex eCommerce Website Development redesign or an enterprise platform with deep third-party integrations may take longer. We provide a detailed project timeline upfront so your team can plan accordingly.


The cost varies based on the size of the site and the complexity of functionality. A simple brochure site will cost less than a complete enterprise overhaul involving data migration and custom API integrations. During our initial consultation, we assess your specific needs to provide a transparent, itemized proposal ensuring maximum ROI.


Yes, we prioritize inclusivity. We follow WCAG (Web Content Accessibility Guidelines) to ensure your redesigned site is accessible to all users, including those with disabilities. This not only mitigates legal risk but expands your potential audience. We can also ensure compliance with specific regulations like GDPR or CCPA, depending on your location and industry.


We provide comprehensive training to ensure your team feels confident managing the new site. Furthermore, we offer ongoing website maintenance packages to monitor performance, install security updates, and make continuous improvements so your site remains a cutting-edge business asset for years to come.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“Blacksmith Agency does great work, and they’re incredibly professional. They did an in-depth analysis of the business and its goals before carrying out the design process, which allowed them to produce good work.”

Sarah Ferguson

Director of Marketing, Vacation Condos
“Their technical expertise was notable throughout the project. Blacksmith Agency delivered a superior platform that spurred greater user engagement and improved conversion rates to increase sales.”

Santino Certo

Marketing Director, Rao’s Homemade
“The team provided project management tools that ensured transparent and seamless collaboration. Their demonstrated interest in the initiative led to a valuable partnership.”

Mark Hernandez

Marketing Manager, HPI Real Estate Services & Investments