Case Studies July 28, 2025

+134% Increase in Direct Traffic After Website Redesign

Leading commercial real estate firm HPI Real Estate was held back by an afterthought website with low organic traffic and almost non-existent conversions. A comprehensive digital transformation resulted in a 134% surge in direct traffic and a 58% increase in website visits.

About HPI Real Estate

With web design, BSA improved the reliability, performance, and uptime of HPI Real Estate

HPI Real Estate Services & Investments is a leading, Texas-based, full-service commercial real estate firm with a stellar reputation for service, integrity, and results. However, their previous digital presence was an afterthought and did not reflect their real-world expertise, creating a critical need for a website that could finally match their brand’s quality and drive business growth.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Generic Brand Presentation

The site relied heavily on standard imagery and colors that don’t clearly communicate the brand’s unique personality or values. This kind of design often blends in with competitors and leaves a weak brand impression.

Outdated Website Layout

The page structure followed an older web design pattern with long text sections, limited spacing, and few visual cues to guide visitors. This made it harder for users to quickly scan information or find what they were looking for.

Weak Conversion Pathway

Calls to action were present but not strategically placed or visually emphasized. For many users, this can mean missing the next step, whether it’s making an inquiry, booking a consultation, or viewing available listings. This is a common issue for businesses whose sites have grown organically without a clear conversion strategy.

The Solution

Modern, Streamlined Layout

We introduced a clean, scannable layout with balanced white space and structured content sections. This allowed users to quickly identify key information such as services, markets, and contact details, improving overall readability and engagement.

Enhanced Conversion Flow

Proper CTAs were strategically positioned throughout the website, ensuring that visitors could easily take the next step, whether requesting information, exploring available properties, or connecting with the team.

Cohesive Brand Experience

We integrated consistent color tones, authentic imagery, and typography that reflected HPI’s professionalism and local expertise. This gave the brand a stronger digital presence and improved recognition.