Case Studies July 28, 2025

+130% Increase in Demo Requests Following Web Redesign

Leading infrastructure automation platform Quali had a modern-looking website that was failing to engage users or clearly explain its value, leading to low engagement and lost leads. A complete web redesign focused on a visual identity overhaul and clear, use-case-driven user journeys resulted in a 130% surge in demo requests and an increase in user engagement time. See full case study.

About Quali

With web design, BSA improved the reliability, performance, and uptime of Quali

Quali is the leading platform for Infrastructure Automation at Scale, providing enterprises with freedom from infrastructure complexity, so they can operate with velocity. To better communicate this powerful value proposition to their diverse users, they needed a digital experience that was as clear, efficient, and innovative as their software solution.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Disjointed Brand Experience

The website used a jarring and disconnected palette of competing background colors, making each section feel like it belonged to a different website. This failure to implement a cohesive brand identity created a chaotic user experience and undermined a professional brand image.

An Outdated Design

The flat, blocky layout, the style of the thin icons, and the specific color choices were characteristic of older web design trends. This suggested that their software and services might also be behind the times, eroding trust with a tech-savvy audience.

High Cognitive Load from Text-Heavy Sections

The website suffered from a poor information architecture, leading to blocks of text across the pages. users find this overwhelming as it makes the content difficult to read and absorb. The high cognitive load leads to low engagement and eventually user frustration.

The Solution

A Comprehensive Visual Identity System

We modernized Quali’s image with a complete visual identity system, including a new logo, custom iconography, a professional color palette, and clear usage guidelines. This unified the branding across all customer touchpoints and enhanced brand recognition.

An Enhanced and Accessible User Interaction

We re-engineered the user interface to be mobile-responsive and intuitive, allowing users to easily browse Quali’s offerings and connect with their team. The new design also adheres to modern accessibility standards, making the site user-friendly for all customers.

Streamlined Conversion Pathway

To aid visitor engagement, we provided a form with simplified fields and placed the form in a prominent position. This reduced friction and made the path to conversion more intuitive, elevating user experience and creating measurable opportunities for lead generation and community growth.