Case Studies July 28, 2025

+126% User Engagement After Web Redesign for R&O Construction

Renowned firm R&O Construction had an outdated website that failed to reflect their legacy of quality and innovation, hindering their ability to connect with potential clients. A comprehensive web redesign focused on a brand-centric design pattern, smart navigation, and a user-friendly interface resulted in a 126% surge in user engagement and a 75% increase in new project inquiries.

About R&O Construction

With web design, BSA improved the reliability, performance, and uptime of R&O Construction

R&O Construction is a renowned firm specializing in diverse construction projects. Committed to quality and innovation, they consistently deliver on-time, within-budget solutions, backed by a dedicated team and a focus on client satisfaction. To better reflect their legacy and the benefits they provide, they needed a modern, user-centric website that could serve as a powerful tool for client engagement and business growth.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

An Outdated and Unbranded Design

The website’s design was outdated and lacked clear branding, failing to reflect the company’s long legacy of quality and the benefits they provide to clients. This created a poor first impression that was misaligned with their professional reputation.

A Restrictive Technical Foundation

The previous platform was not built on a modern, flexible foundation. A shift to a custom WordPress CMS was essential to improve performance, enable SEO, and provide the modularity needed to showcase their diverse projects effectively.

An Unengaging User Experience

The old site lacked a clear, engaging, and conversion-focused user journey. With poor navigation and no clear funneling system, it was difficult for potential clients to find information and take the next step.

The Solution

Redesigned Header for Seamless Navigation

We introduced a new header section with a simplified menu structure, making it easier for users to find key information at a glance. Clear navigation paths reduced friction and improved the overall user journey across the site.

Clean Interface with Strong Visual Hierarchy

The site was restructured around a modern, uncluttered layout. Strategic use of white space, consistent branding, and clear font hierarchy guided users naturally through the content. This improved readability and also enhanced the professional presentation of the brand.

Conversion-Focused Form Design

A dedicated form was redesigned with a clear call-to-action, minimal fields, and intuitive placement. By making it simple for users to take the next step, the form served as a key driver for lead generation and conversions.