Professional Orthodontist PPC Agency

Orthodontics is a high-ticket, elective service with a longer consideration phase compared to general dentistry, which is often needs-based or emergency-driven. Because patients (or parents) spend more time researching providers for braces or Invisalign, our orthodontist PPC strategy focuses heavily on building trust and highlighting value propositions like financing options and treatment speed, rather than just targeting emergencies.

We deploy a multi-channel strategy to capture patients at every stage of their journey. We primarily use Google Ads Management to capture high-intent searches and Google Maps ads to drive local foot traffic. Additionally, we leverage Facebook and Instagram ads to showcase visual social proof, which effectively generates demand among users who may not be actively searching yet.

The ideal budget depends on your local market competition and growth goals. We typically recommend starting with a test budget to gather data, which allows us to provide a data-backed recommendation for a monthly spend that can achieve your desired ROI.

Healthcare ad policies are complex but our team is well-versed in the regulations set by platforms like Google and Meta, as well as HIPAA privacy standards. We ensure your ad copy avoids prohibited language, such as guaranteeing specific medical results or misusing personal health information (PHI) in remarketing lists. We write compliant, ethical copy that protects your practice’s reputation while still driving high conversion rates.

One of the biggest advantages of PPC Marketing is speed. Unlike SEO, which takes months to build, PPC allows your practice to appear at the top of search results immediately upon launch. While we typically see the first leads come in within the first week, the campaign reaches optimal performance around weeks 4-6 as we gather data to refine bidding strategies and lower your Cost Per Acquisition (CPA).

PPC provides immediate visibility and leads, while SEO builds long-term, organic authority. The most powerful strategy often uses both PPC for immediate patient flow and SEO for sustainable, long-term growth and brand building.

Yes. We believe you should know exactly where every new patient comes from. We integrate advanced call tracking and form submission monitoring into your campaigns. This allows us to attribute specific booked appointments directly to the ads that generated them.

Many generalist agencies apply a generic dental strategy that fails in the competitive ortho market. Our PPC experts specialize in the nuances of orthodontic marketing. We understand the specific high-value keywords that drive Invisalign starts versus general cleanings, and send your traffic to designated landing pages optimized specifically to convert research-heavy orthodontic leads into booked consultations.

Absolutely. We build scalable campaigns tailored to your specific growth goals. Whether you are a single-doctor practice looking to fill a few more chair hours or a large multi-location group (DSO) needing a complex, geo-targeted campaign structure across a city or state, our infrastructure and reporting can handle your volume and scale with your success.

We provide orthodontist PPC services nationwide, with proven success in competitive local markets like Dallas, Atlanta, Miami, Los Angeles, and Chicago, as well as smaller suburban and regional areas.

We use advanced call tracking and web form tracking. This allows us to show you exactly how many new patient inquiries and phone calls were generated directly from your ad campaigns, providing a clear and transparent measure of performance.

Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.