Case Studies July 18, 2025

Strategic Web Design Drives 37% More Page Views

Deep 6 AI’s website redesign by Blacksmith Agency increased lead conversions by 32% and cut down bounce rate by 21%, clarifying their complex AI solutions to the general user.

About Deep 6

With web design, BSA improved the reliability, performance, and uptime of the Deep 6

Founded in 2016, Deep 6 AI uses artificial intelligence to accelerate clinical trials, aiming to bring life-saving treatments to patients faster. However, the company had a challenge communicating its value online and effectively converting visitors into leads. To achieve its mission, Deep 6 AI understood its website needed to better articulate its solutions, build immediate trust, and lead users to take definite action. As a result, they partnered with Blacksmith Agency for a complete website design.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Ineffective Communication

Like many pioneering AI firms, Deep 6 AI faced the significant hurdle of explaining its highly sophisticated technology simply and engagingly. Their core value proposition was at risk of being lost in technical language, making it difficult for potential clients to understand their offerings.

Lack of Clarity

The previous website’s design and content structure failed to help visitors quickly grasp the tangible value and benefits of the technology. This lack of clarity meant potential customers couldn’t easily see how the Deep 6 AI solution solved their specific and most pressing problems.

High Visitor Drop-Off

The direct result of this communication gap was that many visitors left the site prematurely, leading to high bounce rates and low engagement. This ultimately translated into fewer inquiries and lost opportunities to connect with qualified leads who could benefit from their platform.

The Solution

Simplified Information Architecture

We developed a simple and logical information architecture to organize the website’s content. This new structure was designed to present complex AI solutions in an easy-to-understand manner, ensuring the value proposition was clear to all visitors from the moment they arrived.

A Modern and Credible Visual Design

Our team created a clean, modern visual design that establishes Deep 6 AI as a credible and forward-thinking technology company. The new aesthetic was crafted to build user confidence and provide a professional, trustworthy backdrop for their sophisticated AI platform.

A Responsive and Conversion-Focused Experience

To convert visitor interest into qualified inquiries, we designed and strategically placed clear and attractive call-to-action buttons throughout the user journey. We ensured this entire experience was fully responsive, providing an effective path to conversion for users on any device.