Boosting User Engagement by 270% With Web Design

Web Design, Government

Aptive Resources’ strategic web redesign by Blacksmith Agency resulted in a 270% surge in engagement time and a 31.34% increase in returning users, boosting their connection with federal agencies. See full case study.

About Aptive

With web development, BSA improved the reliability, performance, and uptime of the Aptive

Aptive Resources partners with federal agencies like Transportation and Homeland Security to help them succeed at their missions by contributing to their improved performance and streamlined operations. However, its existing website failed to convey the company’s unique value proposition and showcase its impact across several government sectors. To better share its success story and communicate the brand’s trustworthiness with decision makers in federal agencies, Aptive Resources chose to collaborate with Blacksmith Agency to redesign its website.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Poor Technical Infrastructure

The site was built on an outdated framework with slow loading times and limited scalability. This made it difficult to maintain, negatively impacted user experience, and hindered overall performance.

Unclear Value Proposition

The previous website could not communicate Aptive’s true capabilities or its unique value proposition. As a result, visitors were left with an incomplete understanding of what set Aptive apart, leading to minimal overall engagement and few returning users.

Weak On-Page Optimizations

Pages lacked optimized headings, metadata, and internal links, making it difficult for search engines to properly index content. This limited the site’s visibility in search results and reduced opportunities to attract relevant traffic.

The Solution

A Restructured and Intuitive Navigation

We completely restructured the website’s information architecture and navigation pathways. This new, logical organization was designed to provide a smooth and intuitive journey, allowing federal agency stakeholders to find relevant information effortlessly.

Showcasing Expertise on a Responsive Platform.

To build trust and demonstrate capabilities, we strategically spotlighted client success stories and awards throughout the new site design. We ensured this entire experience was fully responsive, guaranteeing cross-device compatibility for all users.

Conversion-Driven Contact Form

We introduced a streamlined conversion form to capture inquiries and guide visitors toward the next step. The form had only included the most essential fields, ensuring a frictionless user experience. By combining clean design, clear labeling, and a strong action-oriented button, the new form improved usability and significantly increased lead generation.