+180% Increase in MQLs Following a Strategic Website Redesign for HPI Real Estate

Web Design, Real Estate

Leading commercial real estate firm HPI Real Estate was held back by an afterthought website with low organic traffic and almost non-existent conversions. A comprehensive digital transformation that challenged industry norms, with a custom property listing experience, new brand standards, and a robust SEO foundation, resulted in a 200% surge in qualified leads and a 150% growth in organic traffic.

About HPI Real Estate

With web design, BSA improved the reliability, performance, and uptime of HPI Real Estate

HPI Real Estate Services & Investments is a leading, Texas-based, full-service commercial real estate firm with a stellar reputation for service, integrity, and results. However, their previous digital presence was an afterthought and did not reflect their real-world expertise, creating a critical need for a website that could finally match their brand’s quality and drive business growth.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Generic and Undifferentiated Brand Presence

Like many in their industry, HPI’s website was built on a generic template. This failed to differentiate them from competitors and did not convey the unique, high-quality nature of their services, leading to a weak brand impression.

Low Organic Traffic and Near-Zero Conversions

The website was not a source of business growth. Organic traffic was low, and the user journey was so unclear that conversions were almost non-existent, making it difficult to justify investment in the platform.

An Underutilized and Ineffective Business Tool

The site’s poor usability and lack of clear value meant that even HPI’s own brokers, agents, and partners were not leveraging it as part of their business processes, rendering it an ineffective tool for both internal and external stakeholders.

The Solution

A Cohesive and Impactful Brand Identity Design

To break from the templated look of the industry, we established the brand’s first-ever standards for typography, color, and imagery. This new, cohesive branding was integrated into the web design to create a unique, professional, and trustworthy digital presence.

An Engaging and Modular Property Listing Experience

We designed and developed a custom, modular property listing experience that functions as a “virtual portfolio.” The new system is designed to delight users and is built on a flexible WordPress backend, making it easy for HPI’s team to maintain content-rich listings.

A Design Architecture for Organic Growth

The entire website was designed with organic growth as a core principle. The new architecture incorporated technical SEO best practices, page performance optimization, and fluid responsiveness to attract new users and achieve higher relevance on search engines.

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

+134%

Increase in Direct Traffic

-45%

Reduction in Bounce Rate | The modern, professional design and improved user experience created a much stronger first impression, building trust and keeping users on the site.