Case Studies July 18, 2025

+60% Growth in Active Users

VOSS needed a modern, high-performing website to match its premium brand. With an outdated design, limited eCommerce capabilities, and a fragmented user experience, engagement and conversions suffered. VOSS then partnered with Blacksmith Agency to deliver a mobile-first website with an intuitive user journey and enhanced online shopping experience. The result? Increased engagement, higher conversions, and a refined digital presence. Read the full case study.

About Voss

With web design, BSA improved the reliability, performance, and uptime of Voss Water

VOSS Water is a premium bottled water brand known for its sophisticated packaging. It offers high-quality natural water packaged in an eco-friendly bottle. With its premium positioning, VOSS needed a website that embodies elegance and excellence. Blacksmith Agency stepped in to revamp VOSS’s website and digital presence, utilizing a comprehensive website development strategy.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Voss water website text heavy section without internal linking

Ineffective Brand Storytelling

The website struggled to balance rich brand storytelling with the practical needs of its customers. This failed to effectively communicate the premium VOSS identity and its uniqueness in a competitive consumer packaged goods (CPG) market.

Outdated Design

The site’s visual design was outdated, and the user journey felt disjointed and confusing for visitors. This made it difficult for users to easily move around the site intuitively, explore the product range, and engage with the brand, leading to a poor overall experience.

lack of keyword integration on voss water page

Inconsistent Color Palette

Key sections of the website used colors and design elements that were disconnected from the established brand guidelines, creating a disjointed visual experience. This improper brand integration diluted the brand’s sophisticated image and weakened the sense of luxury and quality that Voss is known for.

The Solution

Brand Strategy and Storytelling

We developed a cohesive brand narrative that communicated VOSS’s premium positioning and unique heritage. This strategy ensured every piece of content, from product descriptions to brand stories, conveyed a consistent message of luxury, purity, and sophistication to better connect with consumers.

voss water case study the solution image two

User-Centric Web Design

We created a fresh and elegant website aesthetic with sleek visuals that reflect VOSS’s luxury appeal. The new design prioritizes a flawless, mobile-first experience and an intuitive product presentation, making it easy for users to discover and explore the entire VOSS product line on any device.

Voss water optimized product descriptions

eCommerce Integration

We implemented a robust eCommerce solution designed to merge the feeling of a luxury brand with the convenience of online shopping. The system provides a smooth, secure, and intuitive checkout process, enabling effortless purchases while maintaining a premium brand experience throughout the entire customer journey.