Platt College web design case study hero

Case Studies July 28, 2025

+48% Increase in Organic Traffic Following a Data-Driven Web Redesign

Platt College, an already high-performing institution, needed to improve its outdated web presence to better serve its diverse schools and a mobile-first audience. A data-driven web redesign focused on creating unique, program-specific landing pages and a frictionless user experience. See full case study

About Platt College

With web design, BSA improved the reliability, performance, and uptime of Platt College

Since opening its doors in California in 1985, Platt College has been dedicated to the principle that education is the foundation for personal and professional growth. As an important driver of leads and applications, their website needed to improve a high-performing but outdated platform into a modern digital experience that could instill a unique ‘school spirit’ for each of its distinct programs.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Content Strategy

A beautiful design needs a clear message. We help you structure your information and refine your writing to ensure your story is told effectively, your value is clear, and your customers find the answers they need.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Lack of Individual School Identity

The different Schools within Platt College (e.g., Medicine, IT, Legal) lacked a distinct visual and content identity on the website. This created a generic, one-size-fits-all experience that failed to speak directly to program-specific prospects.

An Outdated But High-Performing Web Presence

The challenge wasn’t fixing a broken website, but elevating a successful one. The existing site, while effective, was visually outdated and couldn’t meet modern UX standards, risking a decline in its performance against more contemporary competitors.

A Company-Centric User Journey

Data showed that most prospective students care more about the specific program than the overall college brand. The old site’s linear, company-centric approach (“Here’s who we are”) failed to address the user’s primary question: “Is this specific program right for me?

The Solution

A User-focused Design Strategy

Based on user data, we implemented a new strategy that created individual, program-specific landing pages for the various Schools. These pages were designed with a unique look and feel to act as distinct “homepages,” delighting end-users by providing immediate, relevant content.

A Data-Driven Mobile-First Experience

With analytics indicating that the majority of traffic came from mobile devices, we designed and built a frictionless user experience for smartphones and tablets. Every design element was optimized to ensure a flawless journey, regardless of device or screen size.

A Foundation for Organic Traffic Growth

The new design was built on a foundation of strong technical SEO. We implemented page performance optimization techniques, ensured full ADA compliance, and used fluid responsiveness to help increase the site’s relevance and attract more new users from search.