Case Studies July 18, 2025

Strategic Web Design Reduces Bounce Rate By 15%

Blacksmith Agency developed Clear, a modern lending platform, transforming Madison Funding Partners’ outdated web presence. Our strategic website design delivered an increase of +17.9% in lead conversion and +20.4% in user engagement. See complete case study

About Clear Marketing

With web development, BSA improved the reliability, performance, and uptime of the Clear Website

The face of alternative business financing has changed. Today’s borrowers expect seamless, transparent, and trustworthy online experiences when exploring funding options from different companies. However, many traditional lenders struggle with outdated and unprofessional websites that are difficult to use and make them appear less credible. Such barriers can cost lenders valuable leads. Recognizing a similar deficiency in their website, Madison Funding Partners asked Blacksmith Agency to develop Clear, a cutting-edge online lending website that simplifies business loan applications. And we did. Blacksmith Agency transformed Madison Funding Partners’ website with strategic web design and fascinating brand imagery. The improved UX flow, mobile-first design, and clear information left visitors feeling informed, confident, and ready to take the next step.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Generic Design and Stock Imagery

The website relied heavily on a generic templates with little visual distinction or brand personality. This resulted in a layout and design that felt interchangeable with countless other websites. The overuse of stock imagery further diluted authenticity

Poor Conversion Focus

The overall design lacked strategic elements that encourage users to take action. There was minimal hierarchy in content structure and the site lacked persuasive design features. The absence of conversion-centric thinking meant the site functioned more like a digital brochure than a marketing asset.

Lack of A Clear User Journey

There was no integrated user journey or clear pathway to guide visitors from an informational page to a relevant solution or conversion point. This siloed structure left users stranded without a next step, and caused confusion and early drop-offs, as users couldn’t find what they were looking for quickly.

The Solution

A Professional UI/UX Design

We created a trust-building design with brand imagery and a professional aesthetic to establish instant credibility. This was supported by a persuasive and clear copy that provided an informative and transparent experience, assuring visitors of Madison Funding Partners’ expertise from the moment they arrive.

Intuitive Navigation

Our team developed an intuitive website navigation system and an optimized site structure. This new architecture created a seamless user flow, allowing potential borrowers to easily explore various loan options, compare solutions, and understand the firm’s funding processes without confusion.

A Streamlined Digital Lending Process

We engineered a streamlined, fully digital lending process to simplify and accelerate applications for users. This experience was enhanced with bold, conversion-focused calls-to-action and a fully responsive interface, empowering potential clients to act confidently on any device.