Case Studies February 27, 2026

104% Increase in Engagement Rate via Web Design

Discover how Blacksmith’s B2B SaaS visual identity case study for Laitek transformed a static brochure site into a high-engagement platform, boosting engagement rates by 104%.

About Laitek

We transformed a static website into a high-performance marketing funnel, solving the brand differentiation for SaaS platforms challenge through a user-centric design.

Laitek is a specialized leader in medical imaging data migration and storage, providing critical infrastructure to large-scale healthcare systems. Despite their deep technical expertise, their website was more of a brochure site than a strategic business tool. They required a complete UX overhaul to move away from siloed pages toward an elongated scrolling experience that could host interactive, value-building content for C-suite decision-makers.

Services Provided

To modernize Laitek’s digital experience and solve its SaaS brand identity challenge, our team provided the following strategic design services:

UI/UX Design

This is the heart of our design process. We focus on making users enjoy a smooth and intuitive experience, while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Static Brochure Layout

The legacy site lacked modern Gutenberg patterns and elongated scrolling, preventing the brand from telling a cohesive story. The layout relied on short, disconnected blocks that forced users to click repeatedly to find information.

Siloed User Journeys and Hidden CTAs

Our audit revealed that the site lacked an integrated user journey, with sections existing in isolation without clear pathways between them. Furthermore, the method of contact was buried at the bottom of a pop-up menu rather than being highlighted in the above-the-fold real estate, creating high friction for potential leads.

Visual Hierarchy and Branding Deficiencies

The site utilized a generic brand palette characterized by low-impact typography and obvious stock imagery. Without intentional iconography or branded visuals to anchor their value propositions, the site failed to build the authority necessary for a B2B SaaS visual identity case study.

The Solution

We delivered a comprehensive medical IT web design and UX strategy that improved user engagement and platform credibility.

Narrative-Driven Elongated Scrolling

We moved away from the Pick & Click model to a modern, elongated scrolling experience. This allowed us to deploy proper Gutenberg patterns, giving the brand more space to host interactive value-building content. This strategic shift transformed the site from a document repository into a compelling marketing funnel.

Smart Navigation and Bold Conversion Pathways

To fix the siloed architecture, we implemented Smart Navigation for informed direction across the site. We moved CTAs from hidden menus to high-visibility areas above the fold and alongside value-building content, ensuring that users always have a clear, frictionless path to contact Laitek.

Professional Visual Identity and Resource Center

We replaced generic stock elements with branded, high-contrast imagery designed to draw attention to Laitek’s core values. Additionally, we consolidated their scattered technical documents into a single resource centre, serving as an authoritative reference point that encourages users to explore deeper into the platform.

The Results

Delivering Measurable Impact

The redesign successfully turned a static site into an engaging digital platform. These metrics demonstrate how a strategic shift in web design directly correlates to increased user dwell time and brand trust.