Case Studies July 28, 2025

+95% Increase in Event Registrations Following Strategic Web Redesign

The prestigious New York County Lawyers Association had a digital presence that failed to reflect its esteemed heritage and engage a new generation of legal professionals. A comprehensive web redesign focused on a modern brand narrative, user-centric navigation, and new community features resulted in a 95% surge in member event registrations, a 60% increase in new membership sign-ups, and a 116% boost in user engagement time

About Member NYCLA

With web design, BSA improved the reliability, performance, and uptime of NYCLA

Founded in the vibrant heart of New York City in 1908, the New York County Lawyers Association (NYCLA) stands as a modern bastion of advocacy and professional development in the legal sector. As the digital cornerstone of their identity, their website needed to evolve to reflect their esteemed heritage while resonating with a new generation of legal professionals.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Poor Brand Integration

NYCLA’s web presence failed to accurately reflect the esteemed heritage and professional prowess of the organization. The integration of the brand’s colours and fonts into the web presence did not convey their status as a modern, influential force within the legal community.

Text-Heavy Layout

Large blocks of text lack strong visual breaks or scannability, making it difficult for visitors to quickly absorb key messages. This results in a poor reading experience, especially on mobile.

Generic Imagery

The use of stock-style or mismatched photos throughout the page doesn’t align well with the brand’s identity, diluting authenticity and user connection.

The Solution

An Elevated and Engaging Brand Narrative

We redefined NYCLA’s digital space with a seamless blend of interactive elements and modern design. This new approach fosters a resonant and engaging brand experience that captivates legal professionals and guides them toward conversion.

A Smart, User-Centric Navigation System

Our innovative navigation system was designed to intelligently align with user preferences and needs. This ensures a smooth, intuitive journey through NYCLA’s diverse resources, publications, and services, regardless of the device being used.

An Amplified Sense of Community Connectivity

We redesigned the website with a clean, structured layout that introduces ample white space to improve readability and user focus. Updated font choices, thoughtful overlays, and clear text hierarchy created a more professional and approachable interface.