Case Studies July 28, 2025

+85% User Engagement Following a Strategic Web Redesign

Pioneering battery technology firm Group14 Technologies had a generic website that failed to reflect its uniqueness. A complete web redesign focused on a unified brand identity, intuitive navigation, and rich media storytelling transformed their digital presence, resulting in an 85% surge in user engagement and a 55% increase in technical inquiries from potential partners.

About Group 14

With web design, BSA improved the reliability, performance, and uptime of Group 14

Group14 Technologies is a pioneering company in the advanced materials sector, developing silicon-carbon composite materials that significantly enhance the performance of lithium-ion batteries. To match their scientific innovation, they needed a world-class digital platform that could effectively communicate their complex technology and its impact to a global B2B audience of investors, partners, and clients.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

An Outdated Design

The website was plagued by generic brand elements, stock icons, unoptimized images, and a dull color palette. This failed to reflect the company’s status as a cutting-edge innovator and did not build credibility with a sophisticated technical audience.

Text-Heavy Sections

The website suffered from a poor information architecture, best exemplified by the dense block of texts that filled the page. Users find this wall of text overwhelming as it contains too much information and makes the content difficult to read and absorb.

A Lack of Engaging and Storytelling Content

The website was rather drab, missing engaging, rich media experiences and compelling storytelling content. For a company with a groundbreaking story to tell, this was a critical failure, preventing them from fully captivating potential partners and investors.

The Solution

A Unified and Innovative Brand Identity

We implemented a unified branding strategy that included impactful typography, unique custom iconography, and a vibrant color palette to reflect Group14’s innovative spirit. This approach created a professional and appealing visual presentation that strengthens brand recognition.

Streamlined Conversion

Another major improvement was the introduction of a conversion-focused form directly on the homepage. Unlike the previous website, which lacked any clear mechanism for visitor engagement, the new form provides an immediate way for users to take action. By simplifying the fields and placing the form in a prominent position, we reduced friction and made the path to conversion more intuitive.

A Rich Media and Storytelling Experience

We enriched the homepage and key sections with a dynamic mix of video, animations, and customer stories presented in an immersive long-scroll format. This strategy highlights high-value content and engages users in a way that captures and retains their interest.