Case Studies July 18, 2025

Web Design Drives +174% More Page Views

Blacksmith Agency’s strategic web redesign for Tianma America, a leader in display technology, delivered a transformative user experience. The new design fueled a +174.34% increase in views per active user, boosted total users by +64%, and skyrocketed organic search engagement from 24% to 61.88%, proving the power of intuitive design in the B2B manufacturing sector.

About Tianma America

With web design, BSA improved the reliability, performance, and uptime of the Tianma

Tianma America is a leader in pioneering advanced LCD and AMOLED display technologies, serving demanding manufacturing sectors. Previously, Tianma America’s website design could not reflect their technological capabilities or effectively guide users through their extensive range of complex display solutions. This made navigation difficult and led to a poor user experience. Tianma America partnered with Blacksmith Agency to redesign its website, focusing on improving user experience and driving deeper engagement.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Outdated Visual Design

The website’s overall aesthetic feels dated and fails to convey a premium, luxury brand image. While the layout is blocky and lacks sophistication, the typography also appears generic, and the arrangement of elements feels cluttered rather than curated.

Weak Visual Hierarchy

The homepage suffers from a lack of clear visual hierarchy, making it difficult for users to navigate and absorb information effectively. Multiple content sections compete for attention without a defined flow or prioritization. Elements like the small icons above section headings and inconsistent button styles further contribute to visual clutter.

Lack of Actionable CTAs to Guide Conversion

The website failed to strategically guide users toward conversion. Key sections, including “Featured Products,” lacked clear and compelling calls-to-action (CTAs). The page primarily relied on passive “Read More” links rather than action-oriented prompts like “Request Info,” “View Specs,” or “Contact Sales.” This problem created a dead-end user journey.

The Solution

Restructured Information Architecture

Our process began with thorough UX research to deeply understand the needs and decision-making journeys of Tianma’s technical B2B audience. These insights allowed us to create a smooth information architecture and intuitive navigation pathways, making complex product data easy to find and explore.

Engaging Page Design

We developed a modern, clean, and professional visual design that accurately reflects Tianma’s status as a technology leader. This new aesthetic was applied to engaging and informative page layouts that present dense technical details in a clear, digestible, and visually appealing format.

Responsive Visual Design

To boost user engagement and guide visitors, we implemented interactive elements and clear calls-to-action throughout the site. We ensured this entire experience was fully responsive and accessible, providing a seamless and equally effective journey for all users on any device.