+125% User Engagement Following a Strategic Web Redesign for Gallelli Real Estate

Web Design, Real Estate

In a shifting post-COVID commercial real estate market, Gallelli Real Estate needed an innovative digital presence to uniquely reposition their brand. A complete web redesign focused on tailored layouts, interactive features, and a seamless user journey resulted in a 125% surge in user engagement, a 60% increase in property inquiries, and a 45% growth in organic traffic.

About Gallelli

With web design, BSA improved the reliability, performance, and uptime of Gallelli

Gallelli Real Estate is a leading property management and real estate services firm committed to delivering personalized solutions with integrity and excellence. To navigate the new digital-first landscape of commercial real estate post-COVID, they required a modern, adaptable website that could effectively reposition their brand and serve their clients’ evolving needs

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Need for Strategic Brand Repositioning

The post-COVID shift in the commercial real estate market meant that a generic digital presence was no longer effective. Gallelli needed to uniquely reposition itself against competitors online to capture the attention of a more digitally-savvy clientele.

An Inflexible and Outdated Digital Platform

The existing website was built on a restrictive platform that lacked the ease and adaptability required for a dynamic market. The backend was difficult to manage, hindering the team’s ability to update property listings and content efficiently.

A Subpar and Unengaging User Experience

The previous site lacked the modern, interactive features that clients now expect. Without clear user journeys or engaging tools like interactive maps, the user experience was flat and failed to effectively showcase their properties and services.

The Solution

A Holistic and Tailored Layout Redesign

We crafted tailored layouts for all key web pages, including the homepage, property listings, and service pages. This new, holistic design aligns with Gallelli’s brand vision and creates a clear, intuitive, and professional user journey for both desktop and mobile users.

Designing for an Interactive User Experience

To boost user engagement, we designed and integrated enhanced features like interactive Google Maps for property listings and seamless video embedding. These elements provide a richer, more informative experience that allows clients to explore properties in greater detail.

A Design System for a Cohesive, SEO-Friendly Experience

We developed a cohesive design system that ensures brand consistency across the entire site. This system of layouts and components was strategically designed to be flexible for easy content management while also supporting on-site SEO best practices to improve discoverability.