Case Studies July 28, 2025

+125% User Engagement Following a Strategic Web Redesign

In a shifting post-COVID commercial real estate market, Gallelli Real Estate needed an innovative digital presence to uniquely reposition its brand. A complete web redesign resulted in a 125% surge in user engagement, a 60% increase in property inquiries, and a 45% growth in organic traffic.

About Gallelli

With web design, BSA improved the reliability, performance, and uptime of Gallelli

Gallelli Real Estate is a leading property management and real estate services firm committed to delivering personalized solutions with integrity and excellence. To handle the new digital-first approach of commercial real estate post-COVID, they required a modern, adaptable website that could effectively reposition their brand and serve their clients’ evolving needs

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Poor Visual Hierarchy and Readability

The text sections appear cramped with minimal spacing and inconsistent font sizes. This makes it hard for users to scan and prioritize information. There’s also excessive use of all caps, reducing readability and visual flow.

Weak Content Structure

Large white spaces separate sections awkwardly, breaking the continuity of the page. Important elements like call-to-action (CTA) buttons feel isolated instead of integrated within supporting content, leading to a disjointed user journey.

A Subpar and Unengaging User Experience

The previous site lacked the modern, interactive features that clients now expect. Without clear user journeys or engaging tools like interactive maps, the user experience was flat and failed to effectively showcase their properties and services.

The Solution

A Holistic and Tailored Layout Redesign

We crafted tailored layouts for all key web pages, including the homepage, property listings, and service pages. This new, holistic design aligns with Gallelli’s brand vision and creates a clear, intuitive, and professional user journey for both desktop and mobile users.

Simplified Forms for Higher Conversions

We streamlined the website’s forms by reducing unnecessary fields and structuring them for clarity. This lowered friction for users, making it quicker and easier to submit inquiries, directly improving conversion rates.

Strong Brand Integration Across Pages

To strengthen trust and recognition, we wove Gallelli’s brand identity consistently throughout the site. From typography and color palettes to imagery and iconography, every element reflected the company’s established credibility in the real estate space.