Case Studies July 16, 2025

Boosting Engagement Time by 63% with Web Design

12Stone Church, a leading multi-site megachurch, needed a website design that matched its vibrant community. Blacksmith Agency delivered an intuitive and visually compelling redesign, achieving 165% more views per session, 63% longer average engagement time, and a 13% growth in total users. Explore the full web design case study.

About 12Stone Church

BSA redesigned the website for 12Stone Church, making it more appealing and improving performance.

12Stone Church is a congregation of the Wesleyan church that strives to equip people for meaningful ministry. The church had a thriving in-person ministry that attracted young people. However, their online presence could not adequately reflect the energetic and welcoming environment of the church or engage visitors. Seeing the need for a more intuitive and engaging user experience, 12Stone Church, in partnership with Blacksmith Agency, decided on a strategic website redesign. The goal was to create a beautiful, easy-to-navigate, and deeply engaging website that could support the ministry’s goals

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Weak Brand Identity

The visuals feel generic with stock-style imagery, muted color overlays, and inconsistent typography. These choices don’t capture the vibrancy of the brand or inspire trust. Instead of reinforcing a strong identity, the site comes across as dated and disconnected.

Poor Navigation and User Journey

Despite having a lot of content, the page lacks intuitive pathways for users. Without a smart menu or breadcrumb structure, users must scroll through endless blocks to find what’s relevant, resulting in frustration and higher drop-offs.

Lack of Visual Hierarchy and Readability

Most sections are styled with oversized, blocky images and text overlays that don’t clearly communicate what the user will find inside. Combined with limited font variation and inconsistent layouts, the page doesn’t establish a strong visual flow which impacts readability and overall engagement.

The Solution

Visual Storytelling

We forged an inspiring visual design that aligns with the 12Stone identity. This was achieved by using high-quality imagery and powerful visual storytelling techniques to convey the spirited church community.

Engaging Information Architecture

Our team developed an intuitive navigation system and a clear information architecture, supported by engaging and flexible content layouts. This makes it simple for users to find needed information, such as service times, sermons, event details, and different media types.

Enhanced Resources Section with Advanced Filters

We have introduced a redesigned Resources section integrated with advanced filtering options that allow members and visitors to locate content relevant to them quickly. This feature improves usability and creates a more personalized digital experience that aligns with the needs of different audiences, from parents and students to church leaders.