Case Studies October 28, 2025

Boosting Engagement Time by 26.4%

SaaS provider Cloud 9 Software had an outdated website with a confusing user journey that was frustrating potential clients. A strategic redesign focused on a clear information architecture and a professional brand identity boosted average engagement time by 26.4% and reduced the bounce rate by 18.3%.

About Cloud 9 Software

With Web Design, Blacksmith transformed Cloud 9 Software’s website, boosting user efficiency and improving conversions.

Cloud 9 Software is a leading provider of cloud-based practice management solutions for orthodontics and pediatric dentistry. In the competitive SaaS industry, a seamless and intuitive website is necessary to stand out, communicate value effectively, and guide prospective dental practices through a complex sales journey. They needed a digital presence that was as sophisticated as their software.

Services Provided

UI/UX Design

This is the heart of our design process. We focus on making users enjoy a smooth and intuitive experience, while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Amateur Brand Integration

The website didn’t reflect a cohesive brand identity. Colors, fonts, and imagery felt disconnected from the organization’s purpose, creating a generic look that didn’t convey its values or personality.

Limited Conversion Pathway

he homepage failed to guide users effectively, and there were no pathways leading visitors from product pages to relevant case studies or resources. This siloed experience left users without a clear next step and hindered lead generation.

overburdened cloud 9 software navigation bar

Overburdened Navigation

The main menu tried to do too much at once. With too many links and overlapping categories, visitors were unsure where to begin or which section contained what they needed. This lack of focus made the browsing experience feel confusing and time-consuming, rather than simple and intuitive.

The Solution

Improved Content Architecture

We restructured the site to create clear, guided pathways. Key service areas were consolidated into a simplified navigation system supported by mega menus, making it easier for users to discover relevant offerings in fewer steps. This improved user flow reduced bounce rates and increased engagement with priority services.

Visual Hierarchy and Scannable Layouts

To improve readability, we transformed long text blocks into concise, visually guided sections. The refreshed layout uses hierarchy, white space, and imagery to lead the eye naturally, helping visitors absorb information effortlessly.

Proper Brand Integration

We established a consistent, professional typography scale, refined the color palette for a modern feel, and introduced custom iconography to replace generic elements. This cohesive look was integrated across the entire website, immediately elevating brand perception from the very first interaction.