Case Studies July 28, 2025

85% Increase inn Organic Traffic Following a Strategic Website Redesign

Facing decreasing lead generation and a tired user experience, leading consumer conversation platform Discuss.io needed a complete digital overhaul. A strategic web redesign resulted in a 150% surge in marketing qualified leads and a +223% increase in user engagement time

About Discuss.io

With web designt, BSA improved the reliability, performance, and uptime of Discuss

Much more than just a video platform, Discuss.io is the leading consumer conversation platform that empowers business professionals at Fortune 500 companies to make smarter, faster decisions. Their technology helps brands connect directly with consumers to gain critical insights and maintain a competitive edge.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Outdated and Generic Web Layout

The previous website design relied on dated structures and patterns that lacked modern functionality. This limited the ability to guide users effectively through content and made the site feel stagnant compared to contemporary competitors.

Weak Brand Integration

Brand identity was poorly represented through the use of generic stock imagery, unrecognizable typography, and uninspired iconography. This diluted Discuss.io’s credibility and prevented the site from reflecting the innovative nature of the company.

Text-Heavy Inner Pages

Content across inner pages was overly dense and lacked visual segmentation. Without clear hierarchy or supporting visuals, users were forced to sift through blocks of text, leading to disengagement and higher bounce rates

The Solution

A Disruptive Visual Brand Refresh

To appeal to a Fortune 500 audience, we conducted a series of workshops to overhaul their visual brand standards. By introducing a consistent color palette, modern typography, and recognizable iconography, the site gained a more cohesive and professional look. These changes improved scannability, accessibility, and navigation flow, helping users engage with content more intuitively.

Custom Visual Design

To replace generic stock imagery, we introduced custom icons and process illustrations that visually explained Discuss.io’s workflows and services. These branded visuals added clarity, reinforced storytelling, and created a more memorable user experience.

Clean, Engaging Layouts

We redesigned content-heavy pages with ample white space, improved hierarchy, and visual segmentation. This made information easier to digest, guided users more smoothly across the site, and encouraged deeper engagement.

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

+85%

Increase in Organic Traffic | The new, technically sound platform and improved user experience significantly boosted search engine visibility, connecting the brand with more veterans.

+245%

Increase in Average Engagement Time | Visitors spent significantly more time on the site, deeply engaging with the clear, trustworthy content and intuitive navigation.

+150%

Growth in Lead Form Completions | The strategic calls-to-action and seamless user journey successfully converted engaged visitors into qualified leads for their services.