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Voss Water Web Design Case Study

Explore this Web design case study. Discover how Blacksmith transformed VOSS Water’s digital presence, boosting total users by 60%

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Case Studies October 30, 2025

Boosting Page Views by 128.57%

Web Design, SaaS

The B2B software brand ERP Maestro had an outdated website with broken elements that failed to build trust. A strategic redesign focused on a professional brand identity and a clear visual hierarchy boosted page views per session by 128.57% and reduced the bounce rate by 21.72%.

About ERP Maestro

Blacksmith transformed ERP Maestro digital presence through a data-driven web redesign

ERP Maestro is a leading software provider specializing in automated security and compliance solutions for enterprise ERP systems. Their website is their primary tool for educating a highly technical audience, from IT managers to C-suite executives, on the critical importance of their solutions and for generating qualified sales leads.

Services Rendered

UI/UX Design

This is the heart of our design process. We focus on creating an intuitive and logical user experience while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Broken User Experience

The most immediate problem was the presence of broken rich media, including a large, non-loading video player on the homepage. For a sophisticated software company, this was unacceptable, and made the website appear broken, neglected, and unprofessional.

Unprofessional Brand Integration

The website used a chaotic mix of clashing, high-saturation colors (blue, red, purple) for its calls-to-action. This, combined with a lack of custom iconography, created a disjointed and amateurish aesthetic that failed to build confidence.

Weak Visual Hierarchy

The wall of text and lack of a clear visual hierarchy, even when moving between sections, were significant challenges. This design failed to guide the user’s eye to the most important information, resulting in a low engagement rate as users were not drawn into the content.

The Solution

A Streamlined Layout

To combat the high cognitive load, our solution was to create a streamlined user flow. We replaced dense paragraphs of text with concise, scannable copy, supported by icons. Most importantly, we implemented clear, high-contrast Call-to-Action (CTA) buttons at key decision points, making the path to conversion intuitive and effortless.

engaging ERP Maestro homepage section with CTA

An Engaging Interface

We implemented a clean, custom design with a strong visual hierarchy and pictures to make the content more engaging. This enhanced the interface and guided users naturally through the site, encouraging them to view more pages.

Conversion-Focused Pages

We executed a complete web architecture overhaul, designing custom sections that focused on conversion. This allowed web visitors to submit requests and learn about the company’s services quickly.