+130% Increase in Demo Requests Following Web Redesign

Web Design, SaaS

Leading infrastructure automation platform Quali had a modern-looking website that was failing to engage users or clearly explain its value, leading to low engagement and lost leads. A complete web redesign focused on a visual identity overhaul and clear, use-case-driven user journeys resulted in a 130% surge in demo requests and an increase in user engagement time. See full case study.

About Quali

With web design, BSA improved the reliability, performance, and uptime of Quali

Quali is the leading platform for Infrastructure Automation at Scale, providing enterprises with freedom from infrastructure complexity, so they can operate with velocity. To better communicate this powerful value proposition to their diverse users, they needed a digital experience that was as clear, efficient, and innovative as their software solution.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Flat and Unengaging Presentation

Despite having a good foundation of content and a modern look, the website’s presentation fell flat. This resulted in very low user engagement and failed to capture the interest of a sophisticated B2B tech audience.

Failure to Communicate Product Value

The site had four distinct use cases for its product, but failed to demonstrate their value to visitors. This lack of clarity caused users to become confused about how the platform could solve their specific problems, leading them to abandon the site.

A Stagnant and Inflexible Platform

Quali was stuck in a retainer with a previous vendor that left them treading water with a platform that was not evolving. They needed a bigger-picture redesign built on a flexible, modern foundation to support their growth.

The Solution

A Comprehensive Visual Identity System

We modernized Quali’s image with a complete visual identity system, including a new logo, custom iconography, a professional color palette, and clear usage guidelines. This unified the branding across all customer touchpoints and enhanced brand recognition.

An Enhanced and Accessible User Interaction

We re-engineered the user interface to be mobile-responsive and intuitive, allowing users to easily browse Quali’s offerings and connect with their team. The new design also adheres to modern accessibility standards, making the site user-friendly for all customers.

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A Customized and SEO-Optimized Technical Infrastructure

We built a new modular WordPress backend that was optimized for technical SEO and page performance. This infrastructure allows for agile content updates while supporting improved search engine rankings and increased conversions through data-driven forms