Case Studies July 28, 2025

+135% Increase in Quoting Tool Conversions Following Web Redesign

Electronics manufacturer Tempo Automation was suffering from costly low conversion rates on their unique quoting tool because their website failed to clearly explain their innovative process. Following a strategic web redesign, they began to enjoy a 135% surge in conversions and a 245% increase in user engagement. See full case study

About Tempo Automation

With web design, BSA improved the reliability, performance, and uptime of Tempo Automation

Tempo Automation is a San Francisco-based electronics manufacturer for prototyping and low-volume production of printed circuit board assemblies (PCBs). They are changing the industry by optimizing the development process with new levels of speed, precision, and transparency, requiring a digital presence that can clearly communicate this innovation.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Poor Contrast and Readability

The hero section’s main headline uses white text over a busy, multi-toned background image, resulting in low contrast and poor legibility. This not only affects quick comprehension but also reduces accessibility, especially for users viewing on smaller screens or in bright environments.

Weak Visual Hierarchy

Some sections on the homepage relied heavily on plain text, with minimal visual structure or emphasis. The absence of icons, highlighted keywords, or visual flow makes the content harder to digest at a glance. Users are forced to read through dense text blocks instead of intuitively scanning for key steps or takeaways.

Incomplete Page Rendering and Loading Issues

Some visual elements and images fail to load consistently, breaking the flow of the page and diminishing the overall user experience. These loading issues suggest inefficiencies in front-end optimization that reduce site reliability and user trust.

The Solution

Custom Web Interface

We implemented a clean, custom design with a strong visual hierarchy and pictures to make the content more engaging. This enhanced the interface and guided users naturally through the site, encouraging them to view more pages.

Improved Visual Clarity and Accessibility

The redesign introduced higher-contrast color pairings and simplified hero imagery to ensure headlines and CTAs remain legible across all screen sizes. By optimizing typography weights and overlay treatments, key messages are now immediately visible and compliant with accessibility standards.

Streamlined Conversion Form

The conversion form was simplified to reduce friction, minimizing required fields and improving layout responsiveness. At the same time, backend and front-end optimizations (image compression, lazy loading, and cleaner code structure) ensure faster load times and consistent rendering, resulting in a smoother, more trustworthy user experience.