Case Studies July 28, 2025

+140% Increase in Demo Requests After Strategic Web Redesign

Tradewind Markets, a leader in blockchain for precious metals, struggled to communicate the value of its unique technology to a diverse B2B audience. Following a strategic web redesign focused on a UI-driven storytelling approach, a scalable resource library, and a strong SEO foundation, the platform experienced a turnaround. See results in the case study.

About Tradewind Markets

With web design, BSA improved the reliability, performance, and uptime of Tradewind Market

Backed by leading companies in the precious metals industry, Tradewind Markets provides institutions with a digital platform to mobilize physical assets. By leveraging blockchain technology, they facilitate secure trading, supply chain management, and settlement of commodities, requiring a website that can communicate this complex value to a global marketplace.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Difficulty Communicating Value

The primary challenge was communicating the value of Tradewind’s unique blockchain platform. The existing website failed to translate its sophisticated features and benefits into a clear and compelling story for a non-technical B2B audience.

Serving a Diverse and Growing Audience

As the platform grew into a global hub, the website was not effectively catering to the different needs of its multiple target audience segments, including investors, partners, clients, and financial institutions, causing confusion.

Lack of Strategic Content and SEO Foundation

The previous site was not structured as a value-building content hub. It lacked a scalable resource library and was not optimized for organic search, limiting its ability to attract and educate potential clients.

The Solution

A UI-Driven Storytelling Approach

We redesigned the visual components of Tradewind’s platform and then leveraged that new UI as a storytelling tool on the main website. This innovative approach helps visually explain the platform’s powerful features and differentiators clearly and engagingly.

A Design Optimized for On-Site SEO

The entire user experience was built from the ground up with on-site SEO best practices in mind. We ensured a high Google PageSpeed Score, comprehensive meta information, and a fluidly responsive design to improve the site’s organic search engine relevancy and user engagement.

A Scalable and Value-Driven Resource Library

Taking cues from best-practice SaaS websites, we designed and implemented a scalable resource library. This new section was architected to drive users to the highest-converting, value-building content, with a flexible backend for the marketing team to easily add new materials