Case Studies July 22, 2025

How GeminiBio Website Redesign Cuts Bounce Rate 23.9%

Discover how Blacksmith Agency transformed GeminiBio’s outdated website into a user-centric platform, improving engagement by 20%. Read the full case study

About GeminiBio

With web design, BSA improved the reliability, performance, and uptime of GeminiBio

As with many biotech companies, GeminiBio struggled to communicate its complex innovations effectively and to establish an online presence that could help the brand achieve its mission. Despite 35 years of experience, the firm’s outdated website was not attractive to potential clients. GeminiBio suffered from uninspiring aesthetics, unoptimized content, and a rather complex web architecture that made navigation difficult. Its existing website failed to engage researchers and showcase its innovative products. Recognizing these hurdles, Blacksmith Agency stepped in with a custom web design strategy. We aimed to transform GeminiBio’s website into an engaging space that caters to the needs of researchers and scientists alike.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Outdated Layout

The website’s outdated layout functioned like a static which failed to engage visitors in a meaningful way. This passive and uninspiring user experience was a primary cause of high bounce rates, as users quickly lost interest and left the site without exploring its content.

Technical Deficiencies

Underlying technical issues, from slow page load times to unoptimized assets, negatively impacted performance. These technical issues affected the user experience and made the site less visible and accessible

Absence of Value-Driven Content

There was a significant lack of strategic, value-driven content across the website. This left visitors uninformed about the specifics of GeminiBio’s innovations and stunted the company’s ability to build trust, demonstrate expertise, and establish itself as a thought leader with a larger scientific and business audience.

The Solution

Integrated Brand Design

We developed a custom digital strategy designed to clearly differentiate the GeminiBio brand in the competitive biotech market. This was supported by a new, conversion-focused content architecture that strategically guides researchers and scientists to value-driven information and key conversion points.

Advanced User Experience (UX)

Our team executed a complete user experience and navigation overhaul, moving away from the static feel to create a dynamic and intuitive journey. The new structure uses a header that makes it easy for users to find products, access technical data, and explore the full scope of GeminiBio’s innovations without friction.

Blog Integration for Content Depth

To address the lack of value-driven content, we introduced a fully integrated blog system that allowed the client to publish thought leadership pieces, updates, and educational content that improved engagement while also strengthening search visibility.