Cision web design case study featured image

Case Studies July 28, 2025

+148% User Growth After Web Redesign

Cision, a premier global provider of earned media software, had a generic and outdated website that failed to reflect its industry-leading reputation. A comprehensive digital transformation focused on a modern, mobile-first design and a clear, user-centric journey resulted in a 148% surge in total users, a 67.7% reduction in page load speed, and an 85% increase in high-quality demo requests.

About Cision

With web design, BSA improved the speed, user experience, and appeal of Cision’s website.

Established in the late 1800s, Cision is a premier global provider of earned media software and services. Their powerful platform assists public relations and marketing professionals in managing complex campaigns, engaging with their target audiences, and accurately measuring their impact in a dynamic media industry.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Complex Layout and Overloaded Messaging

The page attempts to convey a wide range of product features, insights, and PR tools simultaneously, resulting in cognitive overload. Each section introduces new concepts without a clear narrative hierarchy, making it difficult for users to know where to focus or what action to take next.

Weak Conversion Focus

While multiple CTAs exist, they lack hierarchy and visual emphasis. The primary conversion goal, which is to encouraging demo signups, is visually diluted by secondary actions and text-heavy modules.

Overly Text-Heavy Sections

Large blocks of copy dominated much of the page without sufficient visual breaks, icons, or scannable design patterns. This made the content difficult to digest quickly, especially for users skimming to find key information.

The Solution

Engaging Interface with a Scannable Content Flow

We transformed dense paragraphs into scannable, bite-sized sections, following a clear Gutenberg-diagram visual flow. By integrating custom iconography, supportive product imagery, and ample white space, we fixed the readability problem. This new mix of media makes Cision’s complex value proposition easy to digest and holds user attention.

A Streamlined, Low-Friction Conversion Form

We transformed the old, long, and intimidating form into a streamlined, low-friction experience. By reducing the number of required fields and improving the layout, we fixed this critical pain point, making it simple for users to take the final step and convert more visitors into qualified leads.

A Strategic Implementation of Trust Signals

We strategically deploy powerful social proof on the homepage. We designed and implemented a new “Success Stories” section. Alongside this, we developed a logo bar to showcase their high-profile clients and partners. This strategy provides instant, verifiable authority and builds trust with new visitors.