Coaching right now web design case study

Case Studies July 16, 2025

Website Redesign Drives 25% Higher User Engagement

Coaching Right Now had an outdated website that was difficult to navigate, had no clear value proposition, and unclear CTAs. It partnered with Blacksmith Agency to create a modern responsive design with consistent branding and visuals and strategically placed CTAs.

About Coaching Right Now

BSA redesigned the website for Coaching Right Now, making it more appealing and improving performance.

Coaching Right Now invests time and resources into building and equipping leaders for workplace success. However, the firm had an outdated website with no clear value proposition and was difficult to navigate. It also had unclear CTAs and was sorely lacking in credibility signals.

Coaching Right Now established a strategic relationship with Blacksmith Agency to create a modern responsive design with consistent branding and visuals. Blacksmith engineered a new website from the ground up and succeeded in creating a high-performing website that is easy to navigate, with insightful content and compelling CTAs

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Broken Image Rendering

When the page loaded, images often appeared to “double” or glitch before settling, creating a jarring visual experience. This issue stemmed from poor image optimization and improper loading behavior. Beyond being distracting for users, it undermined the professionalism of the brand and contributed to higher bounce rates.

Inconsistent Brand Identity

Visual elements such as a randomly colored green icon clashed with the company’s established blue and orange palette, creating confusion and weakening brand recognition. In addition, the use of multiple, mismatched fonts across the page disrupted readability and further diluted the professional look and feel.

Weak & Non-Actionable CTAs

The landing page relied on generic calls-to-action such as “Let’s Get Started” and even had CTAs that weren’t clickable or directive. These vague and inconsistent CTAs failed to guide users toward meaningful next steps, resulting in missed conversion opportunities.

The Solution

Clear Information Architecture

We logically organized all website information to effectively showcase their expertise and build credibility. The new architecture was brought to life through clean, uncluttered web layouts designed specifically to enhance clarity and support the user journey of potential corporate clients.

Memorable Brand Identity

Our team ensured the consistent application of logos, corporate colors, and professional typography throughout the new design. This created a cohesive and memorable brand impression that visually communicates their expertise and establishes trust with a discerning B2B audience.

Conversion-Focused Contact Form

To replace vague calls-to-action with a clear conversion path, we introduced a simple, strategically placed contact form. Designed with minimal fields and a strong, action-driven CTA, the form made it effortless for users to reach out. By reducing friction and guiding visitors toward a defined next step, the form became a key driver for inquiries and conversions.