Case Studies July 28, 2025

+216% User Engagement Following Web Redesign

Global asset protection leader RAE Energy had a website that didn’t reflect its scope or expertise, blending in with the generic, templated sites common in their industry. A complete web redesign featuring a modern brand refresh and an innovative interactive radial navigation.

About Rae Energy

With web design, BSA improved the reliability, performance, and uptime of Rae Energy

RAE Energy is an asset integrity testing company dedicated to performing the highest level of quality work in non-destructive testing (NDT) services across the oil and gas industry. As their business expanded with multiple units and a growing global audience, they needed a digital presence that could accurately reflect their vast scope of expertise and challenge the status quo online.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Website Unreflective of Expertise

With multiple business units and a growing audience, RAE’s existing website was no longer a true reflection of their vast scope and expertise. It failed to communicate their position as a global leader in the asset protection industry.

A Generic and Templated Industry Presence

Like many competitors in the oil and energy space, RAE’s site was built on a generic, templated experience. This made it difficult to differentiate their brand and create a memorable impression on potential partners, investors, and clients.

Ineffective Audience Segmentation

The previous site lacked a clear navigation experience to segment RAE’s multi-faceted target audience. This made it difficult for different users to find the specific information relevant to them.

The Solution

A Modern Visual Brand Refresh

We created the brand’s first official visual standards to modernize RAE’s identity and ensure cohesion. This included developing new iconography, typography, color palettes, and imagery guidelines that reflect their innovative and professional spirit.

An Interactive Navigation for Solutions

To best segment and explain RAE’s diverse portfolio of solutions, we designed and developed an innovative interactive radial menu. This unique UI element allows users to explore the brand’s complex offerings on their terms in a visually engaging way.

An Immersive Storytelling Experience

To attract top talent, we designed an intriguing long-scroll storytelling experience to give prospective candidates an inside look at the world of RAE. Through the strategic use of iconography and compelling content, the design now effectively showcases their unique company culture.