stk steakhouse web design study case hero (1)

Case Studies July 28, 2025

+125% Increase in User Engagement Following Global Web Redesign

As STK Steakhouse planned a major global expansion, its website needed to evolve to communicate its Vibe Dining lifestyle to an international audience. A comprehensive web redesign focused on a refreshed brand identity, a unique mobile experience with frictionless reservations, and a scalable backend. See full results!

About STK Steakhouse

With web design, BSA improved the reliability, performance, and uptime of STK Steakhouse

STK Steakhouse is the primary restaurant brand of The ONE Group and a global leader in “Vibe Dining. As they planned a major expansion into the Middle East, Mexico, and Europe, they needed a sophisticated web presence that could communicate the same high-end lifestyle as their physical establishments to a new global audience.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

A Generic Hero Section

The hero banner at the top of the site relied on a stock-style food image paired with minimal, flat text. While visually striking, it did little to clearly communicate the brand’s value or guide users toward action.

Disconnected Brand Presentation

The section featuring STK, ONE, Bagatelle, and other brands was presented in a tight carousel format that lacked visual breathing room and consistency. Instead of showcasing each brand’s identity in a memorable way, the carousel created a cramped experience with little context or storytelling.

Weak Footer and Contact Experience

Rather than serving as a polished conversion point, the footer area felt cluttered and dated, with no clear calls to action. Users looking to engage further, whether by contacting the team, subscribing, or following on social platforms, encountered a clumsy and uninspired experience.

The Solution

A Cohesive Visual Brand

We refreshed the brand’s visual standards for the web, establishing new guidelines for typography, color palettes, and imagery. This created a cohesive, modern, and high-end identity that could be applied consistently across all new global locations.

A Geo-Targeted Mobile Experience

We designed a unique user interface tailored to the needs of mobile users. This included implementing geo-targeted landing pages to display visitors’ nearest STK location and creating a frictionless mobile reservation booking system to drive conversions.

Engaging Blog Feed Integration

To make the website more dynamic and provide ongoing value to visitors, we integrated a blog feed directly into the design. The blog feed improved the user experience and enhanced the site’s SEO performance by supporting keyword-rich content and encouraging repeat visits.